<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Matt Davies Brand Consulting]]></title><description><![CDATA[Matt Davies Brand Consulting]]></description><link>https://www.mrmattdavies.me/blog</link><generator>RSS for Node</generator><lastBuildDate>Fri, 05 Jun 2026 15:46:37 GMT</lastBuildDate><atom:link href="https://www.mrmattdavies.me/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[The Problem Worth Solving]]></title><description><![CDATA[We are living through one of those rare moments in history when the rules of business are being rewritten. Let's look back a moment. The Industrial Revolution transformed the world because it changed how value was created. For more than two centuries, success largely belonged to those who controlled the 'means of production'. If you owned the factory, controlled distribution, achieved economies of scale, and could get your products in front of enough people, growth followed. You won. The...]]></description><link>https://www.mrmattdavies.me/post/the-problem-worth-solving</link><guid isPermaLink="false">6a22e789adfe5a170758c1de</guid><category><![CDATA[Branding]]></category><category><![CDATA[Leadership]]></category><pubDate>Fri, 05 Jun 2026 15:27:46 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4ca53d_a0b49afa4f604c3e8b01f4c4b60b311d~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Davies</dc:creator></item><item><title><![CDATA[The MINDSPACE behavioural framework Tool]]></title><description><![CDATA[As some of you who follow me will know, I’ve recently joined the MAD//Masters customer behaviours training course run by the brilliant  Rory Sutherland. I’m genuinely enjoying getting stuck in - its adding huge value to the way I think already. If you know Rory’s work, you’ll know he has a rare ability to make behavioural science feel commercially useful instead of academically distant. Less “theory for theory’s sake”. More “here’s why humans actually do weird things and what to do about it.”...]]></description><link>https://www.mrmattdavies.me/post/the-mindspace-behavioural-framework-tool</link><guid isPermaLink="false">6a107f970ac12a65423b06e3</guid><pubDate>Fri, 22 May 2026 16:28:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4ca53d_49b7746f28154302a09f2f881fde0b6e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Davies</dc:creator></item><item><title><![CDATA[Branding Should Belong to Leadership - Not Marketing]]></title><description><![CDATA[Why? Because if brand strategy sits only inside marketing, your company already has a strategic weakness. That might sound provocative. But after years working with leadership teams, I’ve noticed that the strongest brands are almost never built by marketing departments alone. They’re built by CEOs and leaders who understand that brand is not a communications exercise. Building brands is strategic. It’s a business system. Somewhere along the way, “brand” got reduced to: campaigns social media...]]></description><link>https://www.mrmattdavies.me/post/branding-should-belong-to-leadership-not-marketing</link><guid isPermaLink="false">6a04978b88d313e8c5321d3c</guid><category><![CDATA[Leadership]]></category><category><![CDATA[Branding]]></category><category><![CDATA[Consulting]]></category><pubDate>Wed, 13 May 2026 15:51:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4ca53d_034199d00e444e43848213142c4122de~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Davies</dc:creator></item><item><title><![CDATA[Speaking Announcement - Diffest 2026 Sheffield UK]]></title><description><![CDATA[If you’re a business leader, founder, marketer, or creative in and around Sheffield, this is worth having in your diary. I’m excited to share that I’ll be speaking at DifFest 2026 this summer, alongside a brilliant line-up of leaders, thinkers, and innovators exploring what comes next for business, brands, leadership, and creativity. The event is hosted by the amazing team at Differentis and is not to be missed. I’ll be opening Day 1 with a keynote: The Future Belongs to the Brave: Leading...]]></description><link>https://www.mrmattdavies.me/post/speaking-announcement-diffest-2026-sheffield-uk</link><guid isPermaLink="false">69fcbadaff1f3255572a3717</guid><pubDate>Thu, 07 May 2026 18:56:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4ca53d_8f38585ad5474e909262c481e1e60ebe~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Davies</dc:creator></item><item><title><![CDATA[The Debadging Strategy]]></title><description><![CDATA[There is a moment many senior leaders recognise. You look across your organisation’s portfolio and realise something has quietly got out of hand. Way. Out. Of. Hand. What started as smart decisions at the time has turned into a maze when considered as a whole. New products were launched. Services were named. Offerings were developed and labeled. Logos were designed. Acquisitions were integrated… sort of. Internal initiatives became external propositions. Each decision made sense at the time....]]></description><link>https://www.mrmattdavies.me/post/the-debadging-strategy</link><guid isPermaLink="false">69f314e3c99eb1cb510a29c2</guid><category><![CDATA[Leadership]]></category><category><![CDATA[Audience]]></category><category><![CDATA[Consulting]]></category><pubDate>Thu, 30 Apr 2026 08:58:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4ca53d_551702be18914496bb483e8d95424cd8~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Davies</dc:creator></item><item><title><![CDATA[Speaking Announcement: Brandclass Prague]]></title><description><![CDATA[I’ve spent the last decade working with brands across the world. Big ones, small ones, struggling ones, and a few that were already winning. And here’s the uncomfortable truth. Most brands don’t have a visibility problem. They have a distinctiveness problem. They look fine. They sound fine. They perform… fine. But “fine” doesn’t win. That’s exactly why I’m bringing BrandClass: Dare to be Different to Prague on April 16 alongside Jakub Kantor, Founder of Czech Agency Kantor One.  Why We're...]]></description><link>https://www.mrmattdavies.me/post/speaking-announcement-brandclass-prague</link><guid isPermaLink="false">69d8b0ced2dcd6d951c2e2d8</guid><category><![CDATA[Leadership]]></category><category><![CDATA[Branding]]></category><category><![CDATA[Speaking]]></category><pubDate>Thu, 02 Apr 2026 13:56:46 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4ca53d_dad6ed1ce3294d988db2ad3a0633a102~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Davies</dc:creator></item><item><title><![CDATA[Purpose. Vision, Mission. What's the point?]]></title><description><![CDATA[For Business leaders seeking to grow, 'Purpose', 'Vision', 'Mission' and 'Values' are not fluff. They are strategic foundations. Communication tools used to rally teams, make better decisions and bring clarity. Recently a client asked me a question that comes up surprisingly often. “Do we really need purpose, vision, mission and values?” The subtext was clear. Aren’t these just corporate buzzwords that consultants love and businesses ignore? To be fair - this is a fair (!) challenge. Most...]]></description><link>https://www.mrmattdavies.me/post/purpose-vision-mission-what-s-the-point</link><guid isPermaLink="false">69d8b0ced2dcd6d951c2e2d7</guid><pubDate>Thu, 05 Mar 2026 12:37:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4ca53d_bbfa79bc65864263a96aa579fe89341f~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Davies</dc:creator></item><item><title><![CDATA[Branders Magazine Article: Lead With Confidence]]></title><description><![CDATA[It was an honour to have the following article published in the Feb 2026, Issue 42 of Branders Magazine  - it was their special edition on "Brand Leadership". Enjoy! Lead with Confidence: The Power of Brand Alignment Hello Leaders. In an age of rapid change and relentless pressure, you are being asked not just to manage but to guide their organisations with clarity and conviction. And it's tough out there. Let me tell you about one of the most powerful - and underused - weapons in a leader’s...]]></description><link>https://www.mrmattdavies.me/post/branders-magazine-article-lead-with-confidence</link><guid isPermaLink="false">69d8b0ced2dcd6d951c2e2d6</guid><category><![CDATA[Leadership]]></category><category><![CDATA[Branding]]></category><pubDate>Wed, 18 Feb 2026 08:40:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4ca53d_27a045ddcbee425b860e8166f830df2d~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Davies</dc:creator></item><item><title><![CDATA[Business Talk: Dare to be Different]]></title><description><![CDATA[If your brand disappeared tomorrow, would anyone actually miss it? Tough question, but one every business leader, in my view, should be asking. In a crowded, chaotic marketplace, most businesses fall into what I call the "Brand Trap": They imitate the market leader They say what everyone else says  They compete on vague claims like "better service" or "higher quality" The result? They become invisible. And usually descend into a price war. Recently, at the UKs East Midlands business event,...]]></description><link>https://www.mrmattdavies.me/post/business-talk-dare-to-be-different</link><guid isPermaLink="false">69d8b0ced2dcd6d951c2e2d5</guid><category><![CDATA[Leadership]]></category><category><![CDATA[Branding]]></category><pubDate>Tue, 10 Feb 2026 18:07:15 GMT</pubDate><enclosure url="http://www.youtube.com/watch?v=_skNt8owFyo" length="0" type="video"/><dc:creator>Matt Davies</dc:creator></item><item><title><![CDATA[Just branding - Best of season 6]]></title><description><![CDATA[Season 6 of the JUST Branding Podcast was… epic. (In the best possible way). Somehow, co-host Jacob Cass and I managed to pull together a lineup that still makes me slightly shake my head when I see it written down. We’re talking genuine heavy hitters in the world of brand, strategy, and behavioural science: Mark Ritson Rory Sutherland Laura Ries Marty Neumeier David Aaker …plus a stack of other world class brilliant operators, thinkers, and builders who are actually doing the work day in,...]]></description><link>https://www.mrmattdavies.me/post/just-branding-best-of-season-6</link><guid isPermaLink="false">69d8b0ced2dcd6d951c2e2d4</guid><category><![CDATA[Branding]]></category><category><![CDATA[Podcast]]></category><pubDate>Mon, 26 Jan 2026 15:25:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4ca53d_46d5498e921c4c7f86bccd91a346b5cf~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Davies</dc:creator></item><item><title><![CDATA[Free webinar: How to Become a brand consultant]]></title><description><![CDATA[ FREE LinkedIn Live: How to Become a Brand Consultant  Monday 19th January 2026 ⏰ 4:00pm UK time  Live on LinkedIn The response to my ebook on Brand Consulting last year blew me away. Hundreds of designers, strategists and brand builders downloaded it within days - and my inbox was full of one question: “What’s the next step?” So let’s start 2026 with real momentum. I’m running a second free session on the move from creative to consultant - and what it really takes to land bigger...]]></description><link>https://www.mrmattdavies.me/post/free-webinar-how-to-become-a-brand-consult</link><guid isPermaLink="false">69d8b0ced2dcd6d951c2e2d3</guid><pubDate>Fri, 16 Jan 2026 15:13:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4ca53d_55a77a831c604d19993e43e36e22f790~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Davies</dc:creator></item><item><title><![CDATA[Sign up to my course: How to become a Brand Consultant]]></title><description><![CDATA[Are you ready to move from low impact delivery work to becoming a sort after strategic partner that can command high fees? Most creatives and brand-builders hit a ceiling. You’re booked, busy, and burned out  - but not moving forward. You’re delivering great work, but you're not being seen (or paid) as the strategic thinker you are. That’s exactly why I created the 'How to Become a Brand Consultant' course and I'm thrilled to announce you can now book your slot. Over 4 weeks, I’ll show you...]]></description><link>https://www.mrmattdavies.me/post/sign-up-to-my-course-how-to-become-a-brand-consultant</link><guid isPermaLink="false">69d8b0ced2dcd6d951c2e2d2</guid><pubDate>Mon, 12 Jan 2026 12:50:57 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4ca53d_cf79e115a2954e20885972409b804e79~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Davies</dc:creator></item><item><title><![CDATA[Happy New Year 2026]]></title><description><![CDATA[It's a new year! As we step into 2026, I want to pause for a moment and say a big thank you. Thank you for the conversations, the trust, the challenges, the energy, and the ambition you brought into my world last year. Whether you’re a founder, CEO, brand leader, consultant, or creative - I’m grateful to be part of your journey. This year, my focus continues.  It's s  simple (but not easy): Helping leaders and brand builders get clear, get aligned, and get moving - with confidence. If that’s...]]></description><link>https://www.mrmattdavies.me/post/happy-new-year-2026</link><guid isPermaLink="false">69d8b0ced2dcd6d951c2e2bf</guid><pubDate>Mon, 05 Jan 2026 20:58:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4ca53d_149f8da364044996ae665743d915efe9~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Davies</dc:creator></item><item><title><![CDATA[How to Become A Brand Consultant Free Webinar Recording]]></title><description><![CDATA[ Well, that didn’t go to plan… (!) I had a tech nightmare today trying to stream my “How To Become A Brand Consultant” webinar from Zoom to LinkedIn Live. It didn’t work.  Cue last-minute panic, quick pivot… and thankfully, a brilliant group of 70+ people still showed up live on Zoom  From cursing the IT gremlins to sharing smart questions around pricing, strategy, value-based fees, and how to shift from “hands” to “brains” - the chat was on fire.   Questions covered: - Should I...]]></description><link>https://www.mrmattdavies.me/post/how-to-become-a-brand-consultant-free-webinar-recording</link><guid isPermaLink="false">69d8b0ced2dcd6d951c2e2d1</guid><category><![CDATA[Speaking]]></category><category><![CDATA[Consulting]]></category><pubDate>Mon, 05 Jan 2026 17:59:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4ca53d_3b122184b3164a80ad12295d0ff95dc0~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Davies</dc:creator></item><item><title><![CDATA[My Most Impactful Articles of 2025]]></title><description><![CDATA[Although mildly dyslexic, I find writing is a helpful way to document, explain and share what's impacting my work as a Brand Consultant - and 2025 was a year when I attempted to write an impactful article at least once a month. As the year comes to a close, I wanted to pause and reflect on the ideas that resonated most this year on my blog. These are the posts that sparked the most conversations with leaders, showed up in workshops and offsites, and helped people make sense of brand, culture,...]]></description><link>https://www.mrmattdavies.me/post/my-most-impactful-articles-of-2025</link><guid isPermaLink="false">69d8b0ced2dcd6d951c2e2d0</guid><category><![CDATA[Leadership]]></category><category><![CDATA[Branding]]></category><category><![CDATA[Tools]]></category><pubDate>Tue, 30 Dec 2025 14:34:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4ca53d_557ae5c6fd5346daa76a6280f958e668~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Davies</dc:creator></item><item><title><![CDATA[Thank you 2025!]]></title><description><![CDATA[Wow! What a year it's been! I’m officially clocking off now - but before I do I wanted to say a massive, massive thank you . As we start to wind down, I’ve been taking a little moment to pause, reflect - and honestly, feel incredibly grateful. 2025 was a big one. Big conversations. Big rooms. Big ambition. Big strategies. And a lot of brilliant people trusting me with work that actually matters. To every client, collaborator, partner, podcast guest, Mastermind member and late-night WhatsApp...]]></description><link>https://www.mrmattdavies.me/post/thank-you-2025</link><guid isPermaLink="false">69d8b0ced2dcd6d951c2e2cf</guid><category><![CDATA[Leadership]]></category><category><![CDATA[Branding]]></category><category><![CDATA[News]]></category><pubDate>Fri, 19 Dec 2025 15:26:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4ca53d_90761e67bfc846fda9d04db6480192d3~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Davies</dc:creator></item><item><title><![CDATA[How to become a Brand Consultant]]></title><description><![CDATA[The response to my ebook on Brand Consulting  has been unbelievable. A post on Linkedin about it went so viral I could not keep up ( see here  so you know what I mean!) Hundreds of designers, marketeers, strategists and brand builders downloaded it in just a hours… and I’ve been flooded with messages asking for the next step. So let’s start the new year properly !. I’m hosting a LinkedIn Live webinar  on: How to Become a Brand Consultant  Monday 5th January 2026 ⏰ 4:00pm UK time  Live on...]]></description><link>https://www.mrmattdavies.me/post/how-to-become-abrand-consultant</link><guid isPermaLink="false">69d8b0ced2dcd6d951c2e2ce</guid><category><![CDATA[Branding]]></category><category><![CDATA[Consulting]]></category><pubDate>Tue, 09 Dec 2025 15:27:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4ca53d_55a77a831c604d19993e43e36e22f790~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Davies</dc:creator></item><item><title><![CDATA[Brand Leadership]]></title><description><![CDATA[All companies have a brand - the meaning customers attach to them and their offer. They have a brand identity - name, logo, colours. They have products and services that customers can buy. And they have an intent to create value. But very few lead with brand.  Too many companies still lead with spreadsheets. They chase quarterly numbers, optimise in silos, and call it strategy. The result? A culture of internal competition, not cohesion. Teams fight for budget, not customer impact. Decisions...]]></description><link>https://www.mrmattdavies.me/post/brand-leadership</link><guid isPermaLink="false">69d8b0ced2dcd6d951c2e2cd</guid><category><![CDATA[Branding]]></category><category><![CDATA[Leadership]]></category><pubDate>Tue, 02 Dec 2025 10:14:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4ca53d_4304775fa9e54e189c7f11b5ad623ce3~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Davies</dc:creator></item><item><title><![CDATA[The 2026 Alignment Sprint]]></title><description><![CDATA[Align your leadership team for 2026: Two Days. One Aligned Team. Alignment Strategy Sprint.]]></description><link>https://www.mrmattdavies.me/post/the-2026-alignment-sprint</link><guid isPermaLink="false">69d8b0ced2dcd6d951c2e2be</guid><category><![CDATA[Leadership]]></category><pubDate>Fri, 21 Nov 2025 15:06:39 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4ca53d_ce2ae307300e4b7da27e3fcd05be6d4b~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Davies</dc:creator></item><item><title><![CDATA[The Power of NPS]]></title><description><![CDATA[In today's data-rich (but insight-poor) world, knowing how your brand is actually  perceived by customers is often the missing link in driving meaningful commercial results. Over the past few months, I’ve had the opportunity to help a client implement a brand tracking system anchored in the classic Net Promoter Score (NPS). The results? Clarity, focus, and a new ability to tie brand positioning directly to customer experience and commercial value.  Why use NPS? At its core, NPS asks one...]]></description><link>https://www.mrmattdavies.me/post/power-of-nps-brandtracking</link><guid isPermaLink="false">69d8b0ced2dcd6d951c2e2bd</guid><category><![CDATA[Leadership]]></category><category><![CDATA[Consulting]]></category><category><![CDATA[Tools]]></category><category><![CDATA[Audience]]></category><pubDate>Mon, 10 Nov 2025 11:20:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4ca53d_82657f57f4dd4f768f64c96b0558fada~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Davies</dc:creator></item></channel></rss>