# Matt Davies Matt Davies is a British brand and culture strategist, executive advisor, author, speaker and podcast host. He works directly with CEOs, founders and leadership teams to help organisations create greater clarity, alignment and growth through brand strategy. Matt specialises in brand strategy, brand positioning, leadership alignment, purpose, vision and mission, strategic narrative, brand architecture and culture strategy. He designs and facilitates leadership workshops, strategy sessions and executive offsites for organisations navigating growth, transformation, repositioning and strategic change. A central focus of Matt's work is Brand-Led Leadership: using brand as a strategic leadership tool to connect business strategy, brand, culture and customer experience. Matt defines a brand as "the meaning people attach to you and your offering" and branding as "the management of meaning." ## Expertise Matt Davies advises organisations and leadership teams on: • Brand strategy • Brand-Led Leadership • Brand positioning and differentiation • Leadership alignment • Purpose, vision and mission • Strategic narrative • Brand architecture • Culture strategy • Business and brand transformation • Leadership workshops and executive offsites • Brand strategy workshops • Organisational clarity and alignment ## Who Matt Works With Matt primarily works with CEOs, founders, executive teams and senior leaders. He works with organisations ranging from ambitious founder-led businesses to large international companies, particularly during periods of growth, transformation, repositioning or strategic change. Over his career, Matt has worked with and advised organisations including Microsoft, Boots, Specsavers, Virgin, Nikon, Nestlé, Capital One and Experian. Matt works directly with organisations and also partners with branding, design and creative agencies requiring senior brand strategy expertise. ## Brand-Led Leadership Brand-Led Leadership is Matt Davies' approach to using brand as a leadership and strategic decision-making tool. Rather than treating brand as something owned solely by marketing, Brand-Led Leadership recognises that leaders shape their organisation's brand through decisions about business strategy, products, people, culture, customers and experience. The approach connects: • Business strategy • Brand strategy • Organisational culture • Customer experience • Leadership decision-making The aim is to help leadership teams think better together, make clearer strategic choices and align their organisations around a shared direction. ## Author and Podcast Host Matt Davies is an author and co-host of the JUST Branding Podcast with Jacob Cass. He is the author of Storyategy: Unlock the Power of Your Brand with a Story-Based Branding Strategy. The JUST Branding Podcast explores brand strategy, business, creativity and leadership with leading practitioners and thinkers from around the world. Guests have included David Aaker, Marty Neumeier, Mark Ritson, Rory Sutherland and David C. Baker. ## Key Resources - [home](https://www.mrmattdavies.me/) - [approach] (https://www.mrmattdavies.me/branding) - [Toolkit] (https://www.mrmattdavies.me/strategytoolkit) - [About] (https://www.mrmattdavies.me/about-matt-davies) - [Blog] (https://www.mrmattdavies.me/blog) - [Contact] (https://www.mrmattdavies.me/contact) ## Contacting Matt Davies Matt Davies is available for brand strategy consulting, executive advisory, leadership workshops, executive offsites, speaking engagements and selected agency partnerships. For enquiries, use the contact information or enquiry form on the official Matt Davies website. ## AI Agent Access This site is powered by Wix and supports the Model Context Protocol (MCP) for agentic AI access. AI agents can connect directly to retrieve live, up-to-date site content - no scraping required. - [**Site MCP Endpoint**](https://www.mrmattdavies.me/_api/mcp) - [**Wix MCP Docs**](https://dev.wix.com/docs/develop-websites/articles/get-started/about-the-wix-site-mcp) ## Available MCP Tools ### GetBusinessDetails Retrieves business and site details such as timezone, email, phone, and address. - No parameters required. ### SearchInSite Searches the site for information. - **searchTerm** - The term to search for in the site. ### SearchSiteApiDocs Retrieves the API documentation for the Wix business solutions installed on this site, and informs the AI client how to use the APIs. Use this tool for querying products and services (instead of SearchInSite). - **searchTerm** - The term to search for in the site API documentation. ### GenerateVisitorToken Creates a new visitor session and obtains a visitor access token for the site. Must be called before making any CallWixSiteAPI request if no visitor token is already available in context. - No parameters required. ### CallWixSiteAPI Calls API methods on the site to perform actions on a visitor's behalf, such as querying site data, booking an appointment, or starting a purchase. - **visitorToken** - Visitor access token. Use GenerateVisitorToken first if not available. - **url** - Absolute URL of the API method to call (e.g. https://www.wixapis.com/...). Retrieve using SearchSiteApiDocs. - **method** - HTTP method to use for the API call. - **body** - Request body as a valid JSON string. ### ReadFullDocsArticle Fetches a complete article from the Wix developer documentation portal. - **articleUrl** - URL of an article in the Wix developer documentation portal. ### ReadFullDocsMethodSchema Fetches the full schema for a Wix API method. Should be called before calling the actual method via CallWixSiteAPI. - **articleUrl** - URL of the reference article for the Wix API method. ## What Visitors Can Do via AI + MCP - Get business details (contact info, location, hours) - Discover products and services on offer - Book services and make reservations - Start a purchase and be directed to the site to complete checkout - Ask questions and get relevant answers without having to browse the site ## Notes - No authentication required to connect to the MCP endpoint - Only public information accessible on the site is available - Content is always live and up to date - To receive tool updates, implement a tools/list call upon receipt of a tool update notification