Design Thinking - Design with People. Not for People.

One of the most powerful business toolkits is found in the principles of "design thinking". As an old graphic designer, I'm a passionate advocate of design thinking and in this post, I'll be giving you a top-level overview of what it is and why you need it in your business.


What is design thinking

Design thinking, in a nutshell, is all about solving problems collectively. You might think you solve problems all the time - and you do. But what if the problem is highly complex involving the expertise or perspective of many stakeholders. What if you need to do it fast? This is where design thinking comes into play. It is a purposeful, designful way of solving any problem collaboratively. And yes. We use a lot of post-its.



Credit: You X Ventures