Let's talk brand - full interview for Marketer+ & WSB University Gdansk

A few weeks ago I was privileged to be interviewed by the brilliant ŁUKASZ MURAWSKI for the Polish magazine Marketer+ and Wyższa Szkoła Bankowa w Gdańsku (WSB University Gdańsk).

In this interview, we cover the basics of brand strategy, why businesses need to understand it and what I call "the big brand In this interview, we cover the basics of brand strategy, why businesses need to understand it and what I call "the big brand questions":


  • Why do we exist beyond making money?

  • Who do we serve and why should they care?

  • How do we show up in a relevant way?

  • What is our offer and proposition?


I think CEOs and business leaders will find quite a lot of value in the things we discuss.".


Full interview here 👉 .


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