Let's talk brand - full interview for Marketer+ & WSB University Gdansk

A few weeks ago I was privileged to be interviewed by the brilliant ŁUKASZ MURAWSKI for the Polish magazine Marketer+ and Wyższa Szkoła Bankowa w Gdańsku (WSB University Gdańsk).

In this interview, we cover the basics of brand strategy, why businesses need to understand it and what I call "the big brand In this interview, we cover the basics of brand strategy, why businesses need to understand it and what I call "the big brand questions":