6 WEEK COURSE - OCT-NOV 26
How to BE a Brand Consultant
Stop being paid just for what you make. Start getting paid for how you think.
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A practical 4-session live course for brand builders who want to position themselves as consultants, win better clients and get paid for their thinking.
Move from doer to valued advisor
Win better clients & longer projects
Charge higher fees for value, not time
Feel like you're stuck doing low-impact, low-fee work?
There are plenty of courses that will teach you how to 'do' brand strategy. This isn't one of them.
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This course assumes you already know your stuff.
You might be a brand strategist, designer, creative director, marketer or experienced brand practitioner. You already have expertise. The problem is knowing how to turn that expertise into a solo consulting practice that clients understand, value and are prepared to pay high fees for.
That's what this course is about.
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Over six weeks and four live sessions, I'll show you how I've built my own independent brand consulting practice - and help you think through how to build yours.
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We'll work on how you position yourself, what you sell, how you package and price your expertise, how you find opportunities, how you run sales conversations and how you build a consulting practice that can grow.
“When I signed up to work with you, I didn’t believe I’d land my first consulting client anytime soon… but I closed a 10-month, $50k deal straight after the programme.”
J.R. USA
“It was the kickstart I was looking for... A really valuable course to speed up your brand consultancy.”
Robin Veurink - Netherlands
“This course is a clear, open book for transitioning your mind and your work from being a hands-on designer to being a brand consultant. Great content! Matt doesn't hold anything back!”
Michelle Getz - USA
WHAT YOU GET
✓ 4 live virtual sessions with Matt Davies
✓ Access to replays if you can't join live)
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✓ Your own high-fee consulting offer
✓ High-Value Discovery Call Qustions
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✓ Outreach plan worksheets
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✓ Proposal Template Pack
✓ A ready-to-use Brand Consultant Value Proposition
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✓ 3 months FREE in The Matt Davies Mastermind (worth £90)
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✓ Ongoing support inside the Mastermind
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✓ Q&A with Matt
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+ Many more resources
WHO IS THIS FOR?
This course is designed for experienced brand builders (5 years+), including:
- Brand strategists
- Designers and creative directors
- Marketers
- Agency owners
- Freelancers
- Independent consultants
- In-house brand professionals considering going independent
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If you're thinking:
"I know I can help businesses at a higher level and get paid more - I just need to work out how to position, package and sell that expertise"
...you're in the right place.
WHAT YOU'LL WALK AWAY WITH
By the end of the programme, you will have the foundations of a much clearer consulting practice, including:
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✓ Your Brand Consultant Value Proposition
✓ A clearly defined consulting offer
✓ A clearer ideal client
✓ A pricing approach
✓ High-value discovery questions
✓ An outreach plan
✓ Proposal templates
✓ A plan for generating opportunities
✓ A roadmap for growing your consulting practice
✓ Recordings and course resources
✓ 3 months' access to the Matt Davies Mastermind
COURSE PROGRAMME
Weeks 1-2 - Positioning
How do I position myself as a consultant?
- Moving from "pair of hands" to trusted advisor
- Consultant mindset vs delivery mindset
- Finding the problems you're best placed to solve
- Defining your ideal clients
- Developing your consultant value proposition
- Building credibility and trust
LIVE SESSION:Monday 12 October 4–5:30pm UK
The live sessions are deliberately spaced two weeks apart, giving you time to apply what you've learned, complete the exercises and get feedback before we move onto the next stage.
Weeks 3-4 - Offering
What am I selling?
- Moving from deliverables to outcomes
- Identifying valuable client problems
- Packaging your expertise
- Designing consulting engagements
- Creating different levels of offer
- Pricing and value
LIVE SESSION:Monday 26 October 4–5:30pm UK
Weeks 5-6 - Sales
How do I land clients?
- Finding and approaching prospective clients
- Building your network and generating opportunities
- Outreach that doesn't feel spammy
- Running better discovery calls
- Asking high-value questions
- Writing proposals that sell the thinking
- Handling pricing conversations
LIVE SESSION: Monday 9 November 4–5:30pm UK
Weeks 7+ Growth
How do I scale?
- Building a simple consulting growth engine
- Creating visibility and authority
Using content and relationships to generate demand
- Creating repeat and referral business
- Avoiding the feast-and-famine cycle
- Building a practice that works for you
LIVE SESSION: Monday 23 November 4–5:30pm UK
MEET YOUR INSTRUCTOR
Hi, I'm Matt Davies - a solo brand consultant, ex-agency founder, and host of the JUST Branding podcast. I've worked with startups, corporates and FTSE brands for over a decade - and I teach others how to do the same.
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You might have seen me on LinkedIn, heard me on a podcast, or read my book, Storyategy. Either way, I'm here to help you step up and get hired for your thinking, not just your doing and share the secrets of how I've been doing this successfully for the last 8 years.