Branding starts from the inside out. It is much more than a logo, a set of fonts and some colours. Partner with me to discover what makes you different, set your brand foundations up for growth, innovate and get your team pulling in the same direction.
You want change. And you want help to do it.
UNITE YOUR LEADERSHIP TEAM
Work with me to collaboratively unite your people around a clear vision of what you stand for, why you exist and why it matters.
swift brand clarity
Wheel me in to solve a variety of brand pain points in a strategic and swift manner. Let's discover a meaningful story together.
Be distinctively different
Be authentically different. From the culture of your business to the products you produce to the way they are experienced by customers.
If you desire to swiftly shape a focused story and brand image around a new or existing offering in order to successfully launch, grow or even attract the next round of funding - then my consultancy services are for you.
My methods are applicable to startups and corporates a-like. At the end of a rigorous and proven process, you will be equipped with a strong brand positioning, a brand story, name and strategy that will turn your idea into a reality. The outputs will ensure your brand connects deeply with your prospects, customers, staff, and investors alike.
Let's discuss your project and I can talk you through the process.
I offer a personalised, collaborative and energetic service which solves business-critical problems. In a short space of time, I can add real value to get your team aligned to a clear vision and stand out.
Typically within hours, I can craft an authentic brand story, brand positioning, values and personality amongst other takeaways that excite, define and transform a brand.
Some of the key areas my clients use me
for are as follows:
I collaboratively help you unlock the meaning of your brand, work to define your perfect audience and produce a meaningful strategy to communicate with them effectively using the power of storytelling. What character do we play in our customers' story?
I am experienced in using design thinking to enhance product and service innovation, company culture and employee and customer experience.
I've been helping businesses to create communications which consistently tell a powerful story for years. I help to create brand names and distinctive visual styles which connect with audiences on a deep level.
à la carte consulting
Given my vast experience and knowledge of branding in both the startup and corporate worlds, I am well versed in creating swift brand clarity and in overcoming challenges.
I offer a number of services from project managing the creative process, to collaborative concept generation, through to ongoing executive check-ins and market research to keep you headed in the right direction.
Clients engage me for a wide range of solutions from brand positioning and story to strategy, naming, core values, brand architecture and taglines. I also use design thinking to help with product innovation, product and service innovation, company culture and employee and customer experience to ensure that a brand is genuinely making an impact on their customer's lives.
I am able to support my clients in presenting and launching brands into their wider teams to get buy-in and gain traction as they head in a new direction.
Get brand clarity, stand out and be more meaningful.
I help leaders with Discovery, Definition & Delivery of brand strategy.
Qualitative research that uncovers hard truths from staff, prospects and customers which can help to inform game-changing strategies.
Solving business-critical problems and help brands stand out. High energy workshops which collaboratively unlock meaning, define the perfect customer and produce a meaningful storytelling approach to orientate a brand towards them.
Documenting a defined brand proposition producing a touchstone against which to test decisions going into the future. Presenting and launching these to obtain wider team buy-in.
Working with teams and applying the principles of agile design thinking to discover new markets and create innovative customer-centric product solutions which truly live up to the brand positioning.
Working on marketing strategy, tracking and implementation around key performance indicators.
Producing brand guidelines and working with third-party creative teams to creatively direct the visual representation of brands.
A number of services from creative direction, business advice, project managing, creative idea generation, leading collaborative innovation sprints, executive and audience check-ins, mapping of employee and customer experiences to identify opportunities for improvement, helping to pitch for funding.
Creating energy around branding, innovation and customer-centric thinking. Leading away days and networking events. Helping get brand buy-in through brand launch events. Giving keynote presentations at meet-ups and corporate events.
“Matt helped breathe real life and energy into projects I have delivered at both Boots and Specsavers, helping me and my team to really consider and articulate the brand/tone of voice we wanted to create.”
Training Design Manager | Specsavers
“A key strength is Matt’s ability to bring together the often disparate and conflicting requirements of an organisation or team into a coherent and powerful message.”
Principal Business Advisor
“Working with Matt is an absolute joy. His enthusiasm is infectious, his knowledge of brand is extensive and his creativity is seemingly endless.”
Alicia Rudzka, FCIM
Marketing Manager | Innes England