Branding starts from the inside out. It is much more than a logo, a set of fonts and some colours. Partner with me to discover what makes you different, set your brand foundations up for growth, innovate and get your team pulling in the same direction.
You want change. And you want help to do it.
UNITE YOUR LEADERSHIP TEAM
Work with me to collaboratively unite your people around a clear vision of what you stand for, why you exist and why it matters.
swift brand ALIGNMENT
Wheel me in to solve a variety of brand pain points in a strategic and swift manner. Let's discover the answers to the big questions together.
Be distinctively different
Be different and stand out to consumers for the right reasons. From the culture of your business to the products you produce to the way they are experienced.
Branding is about answers to big questions. Why do we exist beyond making money? Who do we exist to serve? Why are we different?
If you desire to get your leadership team united around answers to these and shape a focused position and image - then my consultancy services are for you.
My methods are applicable to startups and corporates a-like. At the end of a rigorous and proven process, you will be equipped with a strong brand positioning and strategy that will turn your idea into a reality. The outputs will ensure your brand connects deeply with your prospects, customers, staff, and investors alike.
Let's discuss your project and I can talk you through the process.
THE "3D" BRANDING Process
I work with all sizes of business as a strategic partner to leadership to discover, define and deliver powerful brand and culture change.
First I begin by listening. Conducting research to get qualitative and quantitative data about the situation that we can use to make informed decisions. Considering what else is happening and the ambitions of leadership.
Staff focus groups
Desk research (visual audits, verbal audits and behavioural audit)
Commissioning of larger-scale market research
Customer focus groups
I run positive and proactive workshops. I use storytelling techniques and design thinking to help leaders think differently and harmonise. I agonise over there preparation to ensure the experience in the room allows for those breakthrough moments that bring about inspiration, alignment and momentum.
Agile leadership workshops to align around the core ideas of the brand
Brand architecture & strategy
Customer experience improvements
New product innovation ideas
Deliver & consider
As strategies become a reality I like to support to make change happen positively. To embed thinking into reality. I help to launch initiatives, keep them on track, plan project roll-outs, run training and design sprints to gain engagement and buy-in. I become your second pair of eyes as projects develop.
Change management support
Ongoing consulting & advice
Staff training & mentoring
Launch event support
“Matt helped breathe real life and energy into projects I have delivered at both Boots and Specsavers, helping me and my team to really consider and articulate the brand/tone of voice we wanted to create.”
Training Design Manager | Specsavers
“A key strength is Matt’s ability to bring together the often disparate and conflicting requirements of an organisation or team into a coherent and powerful message.”
Principal Business Advisor
“Working with Matt is an absolute joy. His enthusiasm is infectious, his knowledge of brand is extensive and his creativity is seemingly endless.”
Alicia Rudzka, FCIM
Marketing Manager | Innes England