Brand Writting
I write things down that you might find helpful. Find out about my printed books and download free ebooks here.
Meaning matters. It's why consumers join brands. Successful brands mean something and can communicate that meaning effectively.
How do you create meaning for your brand? Through the power of stories.
My book, Storyategy - describes a six step process which will help you to unlock the power of your brand with a story based branding strategy.
Storyategy
How to leverage the power of radical differentiation for growth.
I wrote Dare to Be Different to help leaders cut through the noise and find real differentiation that drives growth. In this free ebook, I break down what brand and branding actually mean, explain how brand strategy works and show why discovering your unique value matters in crowded markets. It contains practical exercises and worksheets you can use immediately to sharpen your positioning.
Dare To Be Different
Three essential tools to align your people around brand thinking.
This free ebook has been written for people who build businesses. Business leaders who want to influence change. Those who are great but want to be greater. People who are seeking meaningful work. Leaders who wish to outmanoeuvre competitors and perhaps even disrupt industries. Entrepreneurs not satisfied with the status quo.
Think Brand
How to Get Hired for Your Thinking. Not Just Your Doing.
This ebook is for brand-builders who want more influence, better clients, and higher-value work. Whether you’re just starting out or ready to level up, The Brand Consulting Approach gives you practical frameworks and mindset shifts to help you think, act, and charge like a true brand consultant.
