Wow! What a year it's been! I’m officially clocking off now - but before I do I wanted to say a massive, massive thank you 🙏. As we start to wind down, I’ve been taking a little moment to pause, reflect - and honestly, feel incredibly grateful. 2025 was a big one. Big conversations. Big rooms. Big ambition. Big strategies. And a lot of brilliant people trusting me with work that actually matters. To every client, collaborator, partner, podcast guest, Mastermind member and la

The response to my ebook on Brand Consulting has been unbelievable. A post on Linkedin about it went so viral I could not keep up ( see here so you know what I mean!) Hundreds of designers, marketeers, strategists and brand builders downloaded it in just a hours… and I’ve been flooded with messages asking for the next step. So let’s start the new year properly !. I’m hosting a LinkedIn Live webinar on: How to Become a Brand Consultant 📅 Monday 5th January 2026 ⏰ 4:00pm UK

All companies have a brand - the meaning customers attach to them and their offer. They have a brand identity - name, logo, colours. They have products and services that customers can buy. And they have an intent to create value. But very few lead with brand. Too many companies still lead with spreadsheets. They chase quarterly numbers, optimise in silos, and call it strategy. The result? A culture of internal competition, not cohesion. Teams fight for budget, not customer i

Align your leadership team for 2026: Two Days. One Aligned Team. Alignment Strategy Sprint.

In today's data-rich (but insight-poor) world, knowing how your brand is actually  perceived by customers is often the missing link in driving meaningful commercial results. Over the past few months, I’ve had the opportunity to help a client implement a brand tracking system anchored in the classic Net Promoter Score (NPS). The results? Clarity, focus, and a new ability to tie brand positioning directly to customer experience and commercial value. Why use NPS? At its core, N

Next week, I’ll be joining LOB 2025 (Laboratory of Online Business) - Ukraine’s 🇺🇦 largest business and leadership event - to deliver...

Standing out is harder than ever. Whether you’re a solopreneur, a freelancer, or leading a growing business, you’ve probably felt the...

This ones a MUST for you if you're in the brand building business. I'm thrilled to announce I'll be speaking at the upcoming global...

Culture is easy to talk about. Much harder to build. In my work as a consultant, I often meet leaders with ambitious plans: growth...

We’ve all been told to “find our point of difference.” It’s the classic business-school mantra: be unique, or die. And yes - I champion...

Wow! I'm thrilled that mine and Jacob Cass' little podcast ( Just Branding ) has just picked up another award 🏆. This time its by the...

🚨 Calling all Tech Founders 🚨 If your tech is brilliant but your growth is stalling - it's probably not your product. It’s probably...

The offering gets you in the game, but meaning is what wins the margin. Picture this: You’re in a rush and grab a coffee at Starbucks for...

Business strategy is often taught like warfare: dominate, disrupt, defeat, kill. We’re told to “outcompete.” But the brands that...

“We don’t do that.” It sounds like a wall. But for smart brands, it’s a door - one that opens to focus, growth, and differentiation. If...

This morning, I had the honour of joining BBC Radio 5 Live Breakfast to discuss the unfolding impact of the recent cyberattack on Marks &...

Want to scale your company, attract top talent, and build a culture people brag about joining? Heres a small but mighty tip to help...

Last week, I had the honour of joining a sharp and diverse panel for A1mOne’s Brand & Tech series, where we tackled one of the most...

I recently had the honour of joining Olivia Sammons of on the Founders Future podcast to share the story behind VisionCamp® - a...

What are you up to next week Wednesday 16th April 2025? Come and join me and some other amazing panelists at this AimOne event as we...