ABOUT

I help business leaders align around their brand & culture strategy to create more meaningful customer and employee experiences, gain a competitive advantage and grow. I use bold communication, storytelling, agile swarming (workshops) and design thinking to help inspire organisations and their customers.

I’m usually hired by leaders for my energy, and ability to inspire and transform the status quo.

I began my career in 2001 in graphic design but soon moved from execution into strategy and branding. I was always frustrated with being asked to create design ‘veneers’ which were not in-line with reality. In a quest for truth and determined to make a real difference I took my design and creative skills into the boardroom to help businesses think differently about their brands and organisations.

In 2008 I founded and ran my own design business for 9 years. Grew it. Sold it. Then helped run a digital marketing agency. Next I moved on to create and lead an in-house team for a global corporate. I have written a book. Worked with hundreds of clients including the likes of Microsoft, Boots, Specsavers, Virgin, Nikon, Nestlé, Capital One, Fred Perry and Experian.
Today my quest for helping businesses find and live their brand truth continues. I’m a proudly solo consultant working directly for leaders all over the world to make positive change happen which affects their bottom lines.