YOUR BRAND IS NOT YOUR LOGO

It's far bigger and more powerful than a logo, a set of fonts and some colours...

I define "brand" as the “meaning people attach to you and your offering”. You do not own your brand. Your audience does.

“Branding” is the “management of meaning”. It is the strategic analysis, planning and delivery of experiences designed to give the right meaning to the right people.

I help businesses manage meaning using storytelling and design thinking.

PROPER branding

Four key business areas of branding

Culture
Why you exist & how you behave

This includes leadership, staff, HR, recruitment, routines, rewards and environment. It encompasses what behaviours you encourage, how your team collectively behaves and how they interact with each other and the outside world. It encapsulates who you exist to serve and how engaged everybody is with serving them. Use the principles of brand to define and articulate your purpose and values - and then design your employee experience and internal comms to ensure they are engaging with it.

Product & services
What you do for people

Businesses exist to serve customers but many are not developing unique products or services which truly help customers with their goals or needs. What a brand actually does, what and how it provides it, ultimately brings meaning to a customer. Branding cannot simply be a coat of paint at the end. We need to get serious about innovation and customer-centric product development. We need to make better things. Branding should influence business innovation and how products or services are designed and created to make people feel.

Customer Experience
How you make people feel

Having a clear, mapped out customer experience that is constantly being improved is essential to the modern business. Having a system which can enhance the brand in an audience's mind at every step is a powerful tool. Use brand principles to keep on top of ever-changing customer behaviours and desires. Make your customer stronger and increase their loyalty.

Marketing Communication
How you speak & dress

How a business articulates itself and how it dresses is crucial to ensuring communications are rooted in its story and the longer term meaning a brand wants customers to connect to it. Creative and strategic design should embody the character, tone of voice and style needed to build recognisable and distinctive meaning for an audience. Comms should communicate purpose - why and not simply what.

I offer consultation to leaders of businesses of all shapes and sizes. My services span these four key areas of branding helping leaders to manage meaning. Let’s talk about how an outside consultant can have a positive impact on all of the above and get you building a powerful customer centric brand.

Get in touch

free e-book:
think brand

Three essential tools to align your people around brand thinking.

Get your copy now

“Matt helped breathe real life and energy into projects I have delivered at both Boots and Specsavers, helping me and my team to really consider and articulate the brand/tone of voice we wanted to create.”

Steven Evans

Design Manager | Specsavers

“Some people think brand is just a logo. Well you won't when Matt's finished with you. Matt brings a rare energy to his work. Not only does he operate with an unwavering belief in the power of brand but he also grounds his work in empirical evidence that is collaboratively captured and expertly delivered in an appealing and engaging way..”

Matt Carrington-Moore
Chief Strategy Officer | SCAPE

“A fantastic brand session. One of the best business experiences I’ve had.”

Lee Healey
Managing Director | Income Max

"Matt is awesome at curating and is a zen master at getting teams to where they need to be...”

Peter Gillingwater
CEO | Newfound

Rebrand in six weeks not six months

Attack your branding project using agile strategy and get to a solution fast. Led by a brand consultant, leaders swarm on the challenge using branding frameworks, design sprints and huddles to solve problems and make decisions collaboratively - sometimes with designers in the room who then act on decisions with speed.

Find out more