Creating “One Montel”
European energy insights & intelligence
"Matt has made a real difference to Montel’s business. He had a strategic approach to brand building which required him to interact with multiple stakeholder groups, consider the feedback and then clearly and effectively communicate agreed outputs. Matt strongly contributed towards creating a shared vision for Montel which has then informed many important company initiatives. Matt gave inspiring presentations and hosted several workshops which supported Montel in being able to clearly set, measure and ultimately achieve its goals. I would have no hesitation in recommending Matt."
Matthew Scrimshaw
Chief Commercial Officer
"We’ve had the pleasure of working with Matt Davies for over a year, during which he has been instrumental in helping us define and bring our branding strategy to life. As a company made up of several acquired entities, we quickly realized the need for professional guidance to align our strategy and transition from a group of companies to one unified organization with a shared vision. Matt has been an outstanding partner throughout this journey. His deep engagement, exceptional listening skills, and ability to understand complex dynamics have ensured that everyone involved is aligned and committed to the same goals. I wholeheartedly recommend Matt to anyone looking to develop a sustainable and impactful brand strategy. His expertise, dedication, and collaborative approach set him apart from most consultants."
Frøydis Garmo
Head of Marketing
"Working with Matt over the past year has been an absolute game-changer. He’s not just a brilliant brand strategist—he’s a true catalyst for change. Matt has a rare ability to shift mindsets, bring teams together, and create a shared vision that everyone can rally behind. His strategic approach to brand building has helped us gain clarity on who we are, what we stand for, and how we communicate that internally and externally.
Beyond the strategy, Matt brings an infectious energy, enthusiasm, and a fresh perspective to every discussion. Whether it's through inspiring presentations, thought-provoking workshops, or just day-to-day collaboration, he’s made a lasting impact on how we think about our brand and our customers. If you're looking for someone who can challenge, inspire, and truly transform the way your team thinks about brand and business—Matt is your guy"
ANN CHANG
HEAD OF GROWTH
"I have had the absolute pleasure of working with Matt for the past 8 months, the energy he brings to his projects is as impressive as it is infectious! Matt never tries to reinvent the wheel but he does always find the uniqueness and "quirk" that sets you apart from competitors. He approaches everything with a sense of fun but always hits the mark in getting teams to the right decision for them, offering new perspectives and a "why not" when things may seem a bit too leftfield at first.
I haven't hesitated to recommend Matt to other's seeking a fresh approach to brand strategy and I look forward to working with him again soon as we develop a new culture project together.
In a nutshell, he's just a thoroughly good guy who really knows his stuff and wants to help, you can't ask for much more than that can you?!"
Charlotte Irving
Chief people officer
The Outcome
We united the business under the “One Montel” strategy, with a clear rallying cry: “Energy Intelligence. Human Touch.” The result was not only a unified brand identity and Customer Experience but a stronger culture and a clearer sense of purpose that Montel’s people and customers could get behind.
The Challenge
When Montel’s Commercial Director approached me, the company had just acquired five new businesses through M&A. The problem wasn’t just logos or products — it was culture. Each business had its own ways of working, and there was no shared vision holding it all together. It was confusing to customers to understand wha tthe brand offered. Clarity, inside and out, was needed.
The Approach
Over 12 months I led a change programme that went deep: surveys, customer interviews, leadership workshops, board reports, and countless conversations across the organisation and especailly with the CEO, the CCO and the CPO. The focus was on building alignment — not just on paper, but in people’s heads and hearts.
