Uniting Around a New Vision
Water and environmental research & consultancy
"Matt supported me and the leadership team at WRc over 12 months as a trusted strategic advisor. He helped us shape a common vision for the future and crafted the unifying big idea - ‘Creating a Better Tomorrow’ - to bring very different business units together. Matt engaged directly with our customers and staff to ensure the vision was grounded in real insight, and his inclusive, strategic and high-energy approach made the process both effective and enjoyable. His input has been invaluable in giving WRc clarity, momentum, and a stronger sense of purpose, laying the groundwork for our continued growth”
Andy Blackhall
CEO
The Outcome
The vision unlocked momentum: new hires, international expansion, fresh innovation, and a dramatic performance shift.
Profits jumped by over 90% in a 12 month period.
The Approach
For over a year I worked closely with the CEO and the Senior Leadershiop Team.
Through research, workshops, and strategy sessions, I helped shape a new vision - “Creating a Better Tomorrow.” We launched it together internally with a strong focus on making it more than words on a slide.
The Challenge
The new CEO of WRC wanted to rally his team around a shared vision for the future to drive growth accross a varied portfolio.
Internally, there was no unifying idea or narrative to inspire staff or give direction. Externally the brand was disjointed and difficult for customers to understand.
