Clarifying a Complexity
Data lineage & governance software
"Matt brings three key qualities to what he does. First off: stacks of energy. There's no dialling-in here — far from it. He gets right to the core of the problem and works out from there. Secondly, expertise in crafting really good, strong brand strategies that are both rigorous and intelligent. And, finally, he gives creatives the freedom and confidence to develop striking creative solutions. Matt is senior but never seen-it-all; he is intelligent but never condescending (far from it). In short: a really great guy to work with."
Paddy Gilmour
Lead Copywritter
“Matt brings so much enthusiasm and energy to his work that, without realising it - BAM! You're inspired! (Didn't see that coming, did ya!) He can make even those most conservative, cynical people believe in the power of brand and how it can change a company. Matt is a force to be reckoned with - but also a great person to have working along side you. He brings a lot of experience and knowledge to the table - you're always in good hands.“
Megan Stedman
Head of Digital
“Working with Matt on Solidatus’ brand strategy was a positive experience. He helped us clarify our vision and translate it into a brand identity that felt authentic and aligned with our business. The process was collaborative and smooth, and we were pleased with the outcome.”
Ashlee Dutton
Business Strategy Director
“I recommend Matt Davies if you're looking for someone who can cut through complexity, energise your team, and deliver brand strategy with impact.
“Working with Matt on our branding was a worthwhile experience. He quickly understood our vision and helped translate it into a clear, compelling brand identity that truly reflects who Solidatus is. The process was smooth, collaborative, and we were thrilled with the results.“
Sheldon Feinland
Chief Revenue Officer
The Outcome
We united the business under the “One Montel” strategy, with a clear rallying cry: “Energy Intelligence. Human Touch.” The result was not only a unified brand identity and Customer Experience but a stronger culture and a clearer sense of purpose that Montel’s people and customers could get behind.
The Approach
Over 12 months I led a change programme that went deep: surveys, customer interviews, leadership workshops, board reports, and countless conversations across the organisation and especailly with the CEO, the CCO and the CPO. The focus was on building alignment — not just on paper, but in people’s heads and hearts.
The Challenge
When Montel’s Commercial Director approached me, the company had just acquired five new businesses through M&A. The problem wasn’t just logos or products — it was culture. Each business had its own ways of working, and there was no shared vision holding it all together. It was confusing to customers to understand wha tthe brand offered. Clarity, inside and out, was needed.
