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Giving a Global Voice Clarity 

Global biopharmaceutical IP think tank

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"I've worked with Matt in several projects he is a born leader and shows fantastic interpersonal skills. Always the one to rally the team and provide strong strategical thinking, Matt is a genuine asset to any team. He also runs fantastic agile strategy workshops that can transform the thinking of top-level directorships within a week and help them understand the competition, white space, and playing field of any sector. "

Nathan Holloway

Lead Designer

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“Working with Matt was so helpful. His insights, high energy workshops and presentations were so helpful to rally stakeholders from different parts of our global membership. The positioning we came out with from working with him was exciting, unique in our space and true to our vision - a great platform to enable us to continue our mission and land our message"

ANDREW JEnner

Director General

The Outcome

The new strategy gave Interpat a powerful, shared purpose and inspired the development of a modern new brand identity - strengthening its influence and visibility in the sector.

The Approach

Working closely with the Director General, I interviewed stakeholders across major pharma companies worldwide and facilitated stakeholder workshops to bring diverse perspectives together.

 

Out of that work came a unifying big idea: “Unleashing Biopharmaceutical Innovation.”

The Challenge

Interpat represented the world’s biggest biopharma companies, but its message wasn’t cutting through.

 

The Director General wanted clarity of vision, mission, and positioning to unite members and raise visibility.

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