

Aligning a New Leadership Team
Health & wellbeing tech

“Matt has a unique talent for facilitating thought-provoking sessions that challenged our perspectives as an executive team and helped us bring our brand intent to life. He expertly guided us through the process, ensuring that our new brand identity was seamlessly linked to our strategic goals. His ability to provoke deep reflection, constructive conversation and creative thinking was instrumental in our transformation from a service-based company to a successful SAAS business.
Matt's positive energy, passion, and expertise were evident in every interaction, and his contributions were invaluable to the success of our rebrand and cultural evolution. I wholeheartedly recommend Matt Davies to any organisation seeking a dynamic and insightful Brand Strategy expert. He has the skills and vision to facilitate meaningful action-oriented change.”
Dorothy Day
Chief People Officer

“Matt is easily one of the most creative, energetic, professional people I have ever had the pleasure of working with. He is collaborative, listens, and has so many great ideas that he can help turn into reality.
In addition to his business talent, as an added bonus, he’s an all round great guy who brings energy and motivation wherever he goes! “
Amanda Manser
Chief CX Officer

“I have now worked with Matt on two occasions. With different businesses in different sectors and each time he has helped me hugely in my leadership challenge of aligning my leadership team and entire business behind a clear Brand Strategy and Go To Market strategy. Whats so refreshing about Matt is that he so much more than Brand consultant- his insight and broader business understanding enables him to bring the theoretical models of best practice into pragmatic reality. He knows Brand, he knows leadership and culture and he gets commercial business reality, business planning and OKRs. He is a strategy ninja . Every time I have clear ROI from our time with him. And to add to that ? A thoroughly decent human being with admirable values who will always challenge with best intentions- making me think but always respecting my own vulnerability and unique leadership challenges. If you are at the beginning of your Brand Journey- need to align strategies, build change plan for new Target operating model. This is your guy.“
Stephen May
Chief Revenue Officer
The Outcome
The leadership team became more cohesive, confident, and focused - and Goodshape was able to accelerate its growth plan with renewed energy.
The Approach
Over 12 months I enabled the leadership team to lead with a powerful brand strategy.
I ran multiple strategy sessions, chaired monthly leadership meetings in London and even helped recruit a new Chief People Office. I supported a new culture strategy and assisted in developing customer experience imprvements. I also helped the CEO and leadership with internal comms - presenting and hosting various company townhalls.
The Challenge
Goodshape’s CEO asked me to help a newly formed leadership team align around a growth plan, stay focused and move forward with confidence.










