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A new Vision after M & A

Education Trust

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“It has been an absolute pleasure working with Matt. 
As his first client in the education sector, our brief was to bring together two multi academy trusts as part of a merger process. We started thinking this was about a logo and instead engaged in a brand identity journey. Vision and values were defined and shaped. Our narrative was determined as part of a shared understanding of what made us distinctive within the MAT sector. This led to our new name!  The next phase was to use our narrative to shape a series of missions and use these to craft a strategic plan.  Finally, a visual identity emerged which perfectly captured what defines us and makes us unique. At every stage of this journey, Matt has been the energy and the creative force harnessing our enthusiasm and commitment and giving us a true understanding of ourselves and our collective potential. He is unfailing positive and works tirelessly to achieve goals. He is also great fun to work with.  I recommend Matt unreservedly - the sheer magic he works is incredibly powerful and has set the path for a bright future !”

Louise Spellman

CEO

The Outcome

The new organisation, Spark, launched in January 2025 with a strong sense of purpose and identity.

 

I had the honour of delivering the keynote at the public launch, marking the beginning of an exciting new chapter for education in the region.

The Approach

Collaborative and high energy. After speaking to multiple stakeholders and gleaning insights from an internal survey,  I initially ran workshops with 15 headteachers to co-create a shared vision and values, anchored in the big idea “Learning for Life.”

I then advised on the name and identity of the new trust, and supported the public launch as well as supported the CEO in their ongoing Trust Development Plan.

The Challenge

The CEO of a new Education trust in Stockton, UK, was merging two high-performing school groups into one.

The challenge was both cultural - uniting two teams of educators - and external: creating a clear identity for the new organisation.

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