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Education & Achievements


Expert advisor to Intafish - 2021

Appeared as a Branding expert on LBC Global Radio - 2020

Interviewed as a Brand Expert by the BBC - 2020

Author of Storyategy - Unlock the power of your brand
with a story based branding strategy - 2018


Part of the team accredited with a 2018 RAR award. Notably, awarded for 'B2B and B2C Brand Strategy', 'Brand Advertising Creative', 'Branding Design' and more. Finalist for top-performing agency at the RAR Awards - 2018

Guest speaker at Innes England's Market Insite events held in Nottingham, Derby and Leicester on the subject 'The Power of Purpose' - 2018


Hosted and ran the annual national one day 'Supply Chain Forum' for independent construction company, Willmott Dixon on 'Storytelling Strategy' - 2017


Part of the Fifteen team awarded for 'Outstanding Growth' - Derbyshire Chamber Awards
(see acceptance speech here) - 2017


Part of the Fifteen Team awarded "One of the Top 3 Marketing Agencies in Nottingham"
by Three Best Rated® - 2017


Interviewed by BBC Radio Nottingham on the subject of Creative Workplaces - 2017


Sold Attitude Design to Fifteen - 2016


Author of various ebooks on branding and marketing (see more) - 2016


Guest Lecturer at Lincoln University "How to find and tell brand stories" - 2015

Guest Lecturer at East Midlands Further Education Council
"Brand First - it's not the what it's the why" - 2015

Guest Lecturer at the Barbican, London "Getting an App built" - 2013

Article published in Computer Arts Magazine - 2012

Review featured on Merrell Publishing - 2012

Expert on Q&A panel for the Guardian - 2010

Work published by Laurence King Publishing - 2010


Founded design and branding agency Attitude Design - 2008

Work Featured in Pixel Arts - 2008 & 2009

Work Featured in .NET magazine - 2006

Work Featured in Computer Arts - 2006 & 2008

Work Published by Taschen books - 2005

Education & qualifications

February 2018 - Google Digital Garage

'Online Marketing Fundamentals' Certified


March 2017
Twitter Flight School Qualified


August 2016 - How Design University
‘Strategic Brand Development’ course by Margaret Hartwell


August - October 2016 - Hubspot Certifications
Inbound Marketing
Growth Driven Design

Sept 2001 - July 2003 - Croydon College
BTEC National Diploma in Graphic Design - Distinction
C&G Photography - Merit
C&G Life Drawing
Awards won: Best design student award, Outstanding achievement award
Position held: Tutor group rep

July 2001 - Tamworth Manor High School
11 A-C GCSE grades
Awards won: Top student - Creative arts
Position held: Form and year Representative - Prefect

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