collaboratively Create a name
for your brand in an afternoon
Create a meaningful new name
Generate over 50 potential options
Align your team
Work together creatively
x4 simple (but challenging!) steps
x6 collaborative exercises
introduction to NAMEit
NAME YOUR brand with NaMEit
Collectively generate over 50 new names and then work to settle on "the one"!
When it comes to starting a business, creating a new product or launching a new service, the choice of "name" becomes the first step towards building a memorable brand.
Coming up with a meaningful name though can be challenging - it often feels like all the good names are already taken and it can also be difficult to settle on a name that all stakeholders can get behind.
This workshop guides you through a simple step by step process which will help align your team around a powerful and meaningful name.
Why your team needs NAMEIT
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It makes coming up with a new name simple
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It will align your leadership team because it is done collaboratively
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You can go through it at your own pace (typically half a day)
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You can complete it at your office, home or on an off-site
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It will give you tools you can use immediately
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It's fun!
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Benefit from Matt Davies' 18+ years of brand experience working with 100s of leadership teams on their brand strategies - experience the next best thing to having him live in the room.
HOW THIs online course works
It's super simple
01
Assemble the leadership team
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Decision-makers need to be in the room
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Have staff / customers / on standby to add outside perspectives (needed during one step in the course)
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Set time aside. Make yourselves comfortable.
02
Watch informative videos together
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Watch short presentations introducing each section of the course
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These videos teach creative methods in a simple and relevant way
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Take notes.
03
Complete
exercises
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Pause video (as directed)
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Split up and run exercises in groups
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Set a deadline
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Fill in worksheets
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Come back together to discuss and settle on a refined output.
04
Live your
new name
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Plan your next steps to ensure your new name is used effectively.
Tip for remote teams:
Use ZOOM to share videos and use breakout rooms virtually.
about your presentor - Matt Davies
Matt Davies is a solo brand and culture consultant. He uses design thinking, agile strategy and storytelling to help business leaders align around their brand and create more meaningful customer and employee experiences. He has over eighteen years experience working with hundreds of businesses of all shapes and sizes including Nestlé, Capital One, Boots, Experian, Nikon and Specsavers. Matt was recently listed as a ‘Top 50 UK Advisor’ by Enterprise Nation. He is a certified Level-C Brand Specialist. Matt is an author and frequent public speaker, writer and thought-leader in areas of branding, creativity, design thinking, innovation, storytelling and marketing.