Speaking Announcement: Brandclass Prague

I’ve spent the last decade working with brands across the world. Big ones, small ones, struggling ones, and a few that were already winning.

And here’s the uncomfortable truth.

Most brands don’t have a visibility problem.

They have a distinctiveness problem.

They look fine.

They sound fine.

They perform… fine.

But “fine” doesn’t win.

That’s exactly why I’m bringing BrandClass: Dare to be Different to Prague on April 16 alongside Jakub Kantor, Founder of Czech Agency Kantor One.

Why We're Running This Workshop

Too many companies jump straight into tactics. Campaigns. Content. Performance marketing.

Without ever answering the strategic questions that actually matter:

• Who are we really targeting?

• What do we want to stand for?

• Why should anyone care?

This workshop is about slowing down just enough to get those answers right.Because when you do, everything else gets easier.

What This Actually Is

This is not a conference.It’s not a lecture.And it’s definitely not a day of theory.

BrandClass: Dare to be Different is a one-day, hands-on brand strategy workshop.

We work. Properly.

You’ll use the same frameworks I use with global clients.You’ll apply them in real time.You’ll leave with something tangible, not just notes.

During the day, you’ll:

• Work in teams on a real business challenge

• Reposition a struggling brand from the ground up

• Build sharper insight into customer needs

• Define a clearer, stronger brand position

It’s fast. It’s intense. And it clicks.

Who This Is For

I designed this for people who actually carry responsibility for brands.

Not observers. Not tourists.

This is for:

• Founders and business owners who want to grow

• Marketing leaders who need a clearer system

• Teams that feel misaligned on brand direction

• Anyone who knows their brand could be stronger, but isn’t sure how

If your brand feels a bit too generic… you’ll feel that tension immediately in the room.

And we’ll fix it.

What You’ll Walk Away With

By the end of the day, you won’t just “understand branding better.”

You’ll have:

• A clearer positioning for your brand

• A practical framework for making better strategic decisions

• A defined Unique Value Proposition

• A Brand Strategy Canvas you can actually use

• Direct feedback from me and Jakub Kantor

More importantly, you’ll have clarity.

And clarity is what most brands are missing.

Why Prague, Why Now

I’m running this in Prague with Jakub Kantor because we’ve seen how much demand there is for practical strategy.

Not inspiration. Not trends.

Real thinking that translates into real growth.

We’re keeping it intentionally small. Only 40 people.

Because this only works if we can actually work with you.

The Details

📅 April 16, 2026📍 Prague – Baťa Palace, Wenceslas Square🕘 10:00 – 17:00

• Full-day workshop

• Hands-on exercises

• Networking session

• Catering and drinks included
  

Final Thought

If your brand is already distinctive, sharp, and impossible to ignore…

You don’t need this.

But if you suspect it’s blending in more than it should…

Then this is exactly the kind of day that can change that.

Book Your Spot

We’ve limited this to 40 participants for a reason.

If you want to join us, you can book your place here:👉 https://www.kantor.one/brandclass-dare-to-be-different