Free Webinar: Get Hired for Your Thinking, Not Just Your Doing

17 hours ago

2 min read

Hi folks. This one is for you if you are an experienced brand builder wanting to make the shift from practitioner to consultant. Join me for a free LinkedIn Live Masterclass.

There comes a point in many brand careers where being good at doing the work is no longer enough.

You’ve built the experience. Run the workshops. Designed the identities. Crafted the messages. Written the copy. You know how brands work. You’ve probably sat through countless client meetings, solved difficult problems and developed instincts that only come from years of doing this.

But there’s an important question:

Are clients paying you for what you know - or simply for what you do?

That distinction has become increasingly important in my own career.

Over the years, I’ve deliberately moved away from being hired primarily to produce things and towards being brought in to think, advise, challenge and help leadership teams make better decisions.

In other words:

From being hired as a pair of hands ✋to being hired as a brain. 🧠

And I think there are a lot of experienced brand builders who could make the same transition. And get paid the high fees and enjoy the financial stability that can bring.

So I'm running a FREE How to Be a Brand Consultant masterclass on Linkedin Live again.

What we'll explore

During the session I'll unpack:

What a brand consultant actually does
How to move from practitioner to consultant
How to position yourself around your thinking and expertise
How to identify bigger and more valuable client problems
What you can sell beyond traditional brand deliverables
How to develop higher-value, more strategic client relationships
How to get paid more over a longer time.
The skills and mindset needed to build a consulting practice

Along the way I'll also be discussing my upcoming Brand Consultant course (so be prepared for a few shameless plugs!).

NOTE: This isn't a masterclass on how to do brand strategy. It's for people who already have experience and expertise - and want to work out how to package, position and sell that expertise differently.