In 5 simple, but challenging, steps bring alignment to your team around the big brand questions. Simply download, un-package, print the PDF worksheets and play the video with your team. Brand expert Matt Davies will lead your team through the course explaining theory and each of the 18 exercises and encouraging you along the way. Although you could do the course quicker, it is recommenced that you complete each step in half a day (so 2 and a half days) which you can do in one go or split out as you wish.