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    Customer interviews - unearthing brand insights
    Matt Davies
    • Apr 26
    • 4 min

    Customer interviews - unearthing brand insights

    When was the last time someone from your organisation had a simple conversation with a customer - to ask them for their views and obtain...
    Just Branding - Best of Season 2 out now
    Matt Davies
    • Nov 16, 2021
    • 2 min

    Just Branding - Best of Season 2 out now

    I do feel very fortunate. Every few weeks myself and my co-host of the JUST Branding Podcast, the notorious Australian 🇦🇺 Jacob Cass,...
    Why your brand matters
    Matt Davies
    • Mar 17, 2021
    • 4 min

    Why your brand matters

    Brands matter to businesses for the simple reason that it usually follows that building a successful brand means increased revenues. But...
    The 16 Basic Human Desires - An Introduction
    Matt Davies
    • Nov 30, 2020
    • 4 min

    The 16 Basic Human Desires - An Introduction

    I'm always advising my clients to get a better understanding of their customers. We have to if we are going to remain relevant. We need...
    Is your competition the competition?
    Matt Davies
    • Aug 6, 2020
    • 4 min

    Is your competition the competition?

    Do you really know your competition? One thing I notice often in my work is a huge misunderstanding around a brand’s competition....
    Five Brand Building Tips for Startups
    Matt Davies
    • Apr 25, 2019
    • 11 min

    Five Brand Building Tips for Startups

    I work with all sizes of business. Brand principles apply to them all. But start-ups are in a unique position when it comes to branding....
    Tool: Maslow's Hierarchy of Needs
    Matt Davies
    • Feb 22, 2018
    • 2 min

    Tool: Maslow's Hierarchy of Needs

    Ever heard the expression "First world problems"? Usually applied to a frustration around an aspect of comfort or luxury. We use this to...
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