Brands matter to businesses for the simple reason that it usually follows that building a successful brand means increased revenues. But...

I'm always advising my clients to get a better understanding of their customers. We have to if we are going to remain relevant. We need...

Do you really know your competition? One thing I notice often in my work is a huge misunderstanding around a brand’s competition....

I work with all sizes of business. Brand principles apply to them all. But start-ups are in a unique position when it comes to branding....

Ever heard the expression "First world problems"? Usually applied to a frustration around an aspect of comfort or luxury. We use this to...