Audience

Customer interviews - unearthing brand insights

When was the last time someone from your organisation had a simple conversation with a customer - to ask them for their views and obtain...

Just Branding - Best of Season 2 out now

I do feel very fortunate. Every few weeks myself and my co-host of the JUST Branding Podcast, the notorious Australian 🇦🇺 Jacob Cass,...

Why your brand matters

Brands matter to businesses for the simple reason that it usually follows that building a successful brand means increased revenues. But...

The 16 Basic Human Desires - An Introduction

I'm always advising my clients to get a better understanding of their customers. We have to if we are going to remain relevant. We need...

Is your competition the competition?

Do you really know your competition? One thing I notice often in my work is a huge misunderstanding around a brand’s competition....

Five Brand Building Tips for Startups

I work with all sizes of business. Brand principles apply to them all. But start-ups are in a unique position when it comes to branding....

Tool: Maslow's Hierarchy of Needs

Ever heard the expression "First world problems"? Usually applied to a frustration around an aspect of comfort or luxury. We use this to...