answers to 5 big brand questions:
Why do we exist
beyond making money?
Who do we exist to serve?
How will we show up?
What are we offering?
What is our story and what role do we play?
introduction to brandit
define your brand strategy with Brandit
Collectively clarify your 'Why', 'How' and 'What'. Define your audience. Uncover your brand story. Tell your story. Live your story.
What could your leadership team do if they were better aligned? This video course has been created for leadership teams who want to level up together and set the high-level principles upon which they will build their organisations. Business leaders who want clarity over their brand and to grow in a collaborative way. Those who are great but want to be greater through alignment. If this sounds like you and your leadership team then this is the online course for you.
Why your team needs brandit
It makes creating a brand strategy simple
It will align your leadership team
You can go through it at your own pace (5 half-day sessions are recommended)
You can complete it virtually, at your office, home or on an off-site
It will give you tools you can use immediately
It will give you helpful definitions of your brand which will aid in better, customer-centric decision making
It will give you powerful storytelling frameworks to use for your brand
Benefit from Matt Davies' 18+ years of brand experience working with 100s of leadership teams on their brand strategies - experience the next best thing to having him live in the room.
HOW THIs online course works
It's super simple
Assemble the leadership team
Get your decision-makers makers together
Invite staff / customers / designers - anyone you think who could add an important perspective
Set time aside
Make yourselves comfortable.
Watch informative videos together
Watch short presentations introducing each section of the course
These videos teach essential brand theory and methods in a simple and relevant way
Split up and run exercises in groups
Set a deadline
Fill in worksheets
Come back together to discuss and settle on a refined output.
Put into action the strategy you set
Book a future date to hold yourselves accountable to the actions you decide on.
about your presentor - Matt Davies
Matt Davies is a solo brand and culture consultant. He uses design thinking, agile strategy and storytelling to help business leaders align around their brand and create more meaningful customer and employee experiences. He has over eighteen years experience working with hundreds of businesses of all shapes and sizes including Nestlé, Capital One, Boots, Experian, Nikon and Specsavers. Matt was recently listed as a ‘Top 50 UK Advisor’ by Enterprise Nation. He is a certified Level-C Brand Specialist. Matt is an author and frequent public speaker, writer and thought-leader in areas on branding, creativity, design thinking, innovation, storytelling and marketing.