There is a moment in many brand projects when everyone breathes a sigh of relief. The strategy deck has been approved. The new logo looks great. The colours are in place. The launch date is set. It feels like the brand has been "built". But this is far from the case. This is usually the point at which the real work starts. A brand is the meaning your audiences attach to you and your offering. It lives in the associations people make when they encounter you, and in what they come to expect...

Hi folks. This one is for you if you are an experienced brand builder wanting to make the shift from practitioner to consultant. Join me for a free LinkedIn Live Masterclass. There comes a point in many brand careers where being good at doing the work is no longer enough. You’ve built the experience. Run the workshops. Designed the identities. Crafted the messages. Written the copy. You know how brands work. You’ve probably sat through countless client meetings, solved difficult problems and...

Earlier this year I ran the first cohort of my How to Be a Brand Consultant course. I wasn't quite sure what to expect. What I got was a brilliant group of experienced brand builders from around the world, lots of energy, plenty of questions and, most importantly, people actually putting the thinking into practice. So, I'm doing it again. Registration is now OPEN for the next cohort, starting Monday 12 October 2026. But before I tell you more, there's one thing I want to make super clear....