I'm excited to announce I'll be delivering a new Brand Masterclass for The Big House and The Creative Quarter here in Nottingham.
When
18th & 25th July 2019
Where
THiNK, Cobden Chambers, Nottingham, NG1 2ED
Who is it for?
These classes will give businesses of all shapes and sizes the thinking, tools and confidence required to produce meaningful brands
About the Masterclass
The Big House invites you to a two part interactive workshop which will go over key steps to produce a powerful brand. In todays crowded market places being average is no longer an option. These classes will teach you disruptive strategies which will help you level up and be extraordinary, enabling you to scale your brand at pace. Delivered by brand consultant and author Matt Davies who has 17 years experience helping businesses stand out and be meaningful, these classes will give businesses of all shapes and sizes the thinking, tools and confidence required to produce meaningful brands. Working in teams delegates will get hands on experience, learning together on hypothetical businesses through key stages in brand building. They will learn powerful techniques they can then utilise in their own businesses as they progress through various exercises in a fun, fast paced, energetic and engaging way. Level up and join us at these Brand Master Classes.
Part 1 - The Brand Story
In this session you will:
• Complete a compelling vision statement
• Be introduced to brand storytelling and archetypes
• Learn techniques to select a brand name
• Define a powerful brand story
• Create customer persona's
Part 2 - The Brand Experience
In this session you will:
• Create a disruptive strategy to ensure you truly stand out
• Use design thinking to create a unique proposition
• Prototype ideas
• Design your customer experience
• Shape a strategy which truly lives up to the brand story
Each workshop will be 3.5 hours long with a break in the middle and will consist of theory in a live, interactive workshop setting.
To book on please see the details on below link:
I look forward to seeing you there!