Hello brand builders. I've got a little treat for you. A few weeks ago I was humbled to be invited by the wonderful Łukasz Muraswski to...

How do you show up for your audience? 🤔 Like, how does your brand speak? How does it dress? What kind of experiences do you audiences...

Super excited and honoured to be partnering with Butter 🧈 and the wonderful Rachel Davis to deliver a Masterclass for the Butter...

As many people will know who read my content, I'm a huge fan of using archetypes in my work. What are archetypes? They are patterns of...

I'm absolutely thrilled to announce that I'm leading a Level C Artisan Workshop alongside the one and only, Marty Neumeier. Level C Level...

I have an exciting announcement for you. Booking for my two-part, hands-on masterclass which will teach you the building blocks,...

I work with all sizes of business. Brand principles apply to them all. But start-ups are in a unique position when it comes to branding....

I'm excited to announce I've completed a Podcast with with the amazing Tobias Dahlberg from Helsinki, Finland. Last week he interviewed...

Something is wrong in the world and it needs challenging. Pushing back upon. Overturning. Rebelling against. Leading these revolutions...

There is some evil in the world. It's getting stronger. In the shadows somebody is sharpening their skills, developing and training to be...

Transformation. Making dreams come true. Changing what it now to what could be through magic. Understanding the way the universe works...

Get your jacket. And your boots. And your tent and your canoe. We are off to discover horizons new. This is what the 'Explorer' archetype...

Turn the lights down low. Light some scented candles. Let's share and celebrate our relationship. This is what the 'Lover' archetype is...

I'm excited to announce that my new book, Storyategy, will be available to buy in the next few weeks. Meaning matters. It's why consumers...

The holders of wisdom. The gate keepers of knowledge. The experts and scholars. The Gandulfs and the Yodas. Always on the quest for truth...

Sit back. Fit in. Enjoy the simple life. Find beauty and joy in the ordinary and the everyday. This is the perspective of 'The Citizen' -...

It's tough at the top. Responsibility. Control. This is the calm and orderly world of 'The Ruler'. The archetypal character who embodies...

Life is fun. Laughter and joy. Entertainment until it comes out of your ears. This is the upbeat and positive world of 'The Jester'. The...

Everything is lovely. Everything is just positively nice. The birds are singing. The bunny rabbits are dancing. The world is right and...

The Creator. The character in the workshop, busily inventing new things which will make a huge impact on the storyline. Hugely...