Questions about using archetypes in branding.
As many people will know who read my content, I'm a huge fan of using archetypes in my work. What are archetypes? They are patterns of...
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Matt Davies
- Sep 24, 2021
- 2 min
Level C Artisan workshop with Marty Neumeier
I'm absolutely thrilled to announce that I'm leading a Level C Artisan Workshop alongside the one and only, Marty Neumeier. Level C Level...
Matt Davies
- Jan 17, 2020
- 3 min
Brandstorm: My Nottingham Masterclass now open for bookings
I have an exciting announcement for you. Booking for my two-part, hands-on masterclass which will teach you the building blocks,...
Matt Davies
- Apr 25, 2019
- 11 min
Five Brand Building Tips for Startups
I work with all sizes of business. Brand principles apply to them all. But start-ups are in a unique position when it comes to branding....
Matt Davies
- Feb 18, 2019
- 1 min
Extraordinary Podcast
I'm excited to announce I've completed a Podcast with with the amazing Tobias Dahlberg from Helsinki, Finland. Last week he interviewed...
Matt Davies
- Oct 11, 2018
- 2 min
Rebel Brand Archetype
Something is wrong in the world and it needs challenging. Pushing back upon. Overturning. Rebelling against. Leading these revolutions...
Matt Davies
- Aug 2, 2018
- 2 min
Hero Brand Archetype
There is some evil in the world. It's getting stronger. In the shadows somebody is sharpening their skills, developing and training to be...
Matt Davies
- Jul 12, 2018
- 2 min
Magician Brand Archetype
Transformation. Making dreams come true. Changing what it now to what could be through magic. Understanding the way the universe works...
Matt Davies
- Jun 21, 2018
- 2 min
Explorer Brand Archetype
Get your jacket. And your boots. And your tent and your canoe. We are off to discover horizons new. This is what the 'Explorer' archetype...
Matt Davies
- Jun 7, 2018
- 2 min
Lover Brand Archetype
Turn the lights down low. Light some scented candles. Let's share and celebrate our relationship. This is what the 'Lover' archetype is...
Matt Davies
- Jun 2, 2018
- 1 min
My new book - coming soon
I'm excited to announce that my new book, Storyategy, will be available to buy in the next few weeks. Meaning matters. It's why consumers...
Matt Davies
- May 24, 2018
- 2 min
Sage Brand Archetype
The holders of wisdom. The gate keepers of knowledge. The experts and scholars. The Gandulfs and the Yodas. Always on the quest for truth...
Matt Davies
- May 10, 2018
- 2 min
Citizen Brand Archetype
Sit back. Fit in. Enjoy the simple life. Find beauty and joy in the ordinary and the everyday. This is the perspective of 'The Citizen' -...
Matt Davies
- Apr 26, 2018
- 2 min
Ruler Brand Archetype
It's tough at the top. Responsibility. Control. This is the calm and orderly world of 'The Ruler'. The archetypal character who embodies...
Matt Davies
- Apr 26, 2018
- 2 min
Jester Brand Archetype
Life is fun. Laughter and joy. Entertainment until it comes out of your ears. This is the upbeat and positive world of 'The Jester'. The...
Matt Davies
- Apr 12, 2018
- 2 min
Innocent Brand Archetype
Everything is lovely. Everything is just positively nice. The birds are singing. The bunny rabbits are dancing. The world is right and...
Matt Davies
- Mar 30, 2018
- 2 min
Creator Brand Archetype
The Creator. The character in the workshop, busily inventing new things which will make a huge impact on the storyline. Hugely...
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