Hello brand builders. I've got a little treat for you.
A few weeks ago I was humbled to be invited by the wonderful Łukasz Muraswski to sit down with fellow brand strategist Paweł Tkaczyk 🇵🇱 for the 21st episode of Let's Talk Brand - the Marketer+ Podcast.
The subject: Archetypes (one of my favourites!). Together Paweł and I share insights into:
👉 What Brand Archetypes are
👉 Why they are helpful in the brand building process
👉 How you can use them to create distinctive brands.
I hope you enjoy our conversation about this powerful tool in the strategists tool box 🛠.
Watch here now:
I do hope you find our discussion interesting and useful.
If you want to find out more about archetypes checkout these posts: