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Video: Archetypes Let's Talk Brand

Hello brand builders. I've got a little treat for you.

A few weeks ago I was humbled to be invited by the wonderful Łukasz Muraswski to sit down with fellow brand strategist Paweł Tkaczyk 🇵🇱 for the 21st episode of Let's Talk Brand - the Marketer+ Podcast.

The subject: Archetypes (one of my favourites!). Together Paweł and I share insights into:

👉 What Brand Archetypes are

👉 Why they are helpful in the brand building process

👉 How you can use them to create distinctive brands.

I hope you enjoy our conversation about this powerful tool in the strategists tool box 🛠.

Watch here now:

I do hope you find our discussion interesting and useful.

If you want to find out more about archetypes checkout these posts:


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