I'm excited to announce that my new book, Storyategy, will be available to buy in the next few weeks.
Meaning matters. It's why consumers join brands. Successful brands mean something and can communicate that meaning effectively.
How do you create meaning for your brand? Through the power of stories.
Storyategy describes a six step process which will help you to unlock the power of your brand with a story based branding strategy.
This book contains powerful ideas on how to discover, define and live a brand story.
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