In the bustling marketplace of modern business, where competition is fierce and customer loyalty is hard-earned, leaders are continuously...

This one is going to be super fun (and hopefully super interesting!). As we start 2024, are you facing a high growth situation? Do you...

Hello brand builders! Wishing you a prosperous New Year! As we embark on 2024, I'm eager to contribute value to your journey. If you're a...

Well this is a nice surprise! I've just spotted the wonderful folks LinkedIn have awarded me a "Top voice" badge for my favorite topic of...

I'm really thrilled to be published once again in the global magazine - Branders alongside thought leaders like Carolina Gomez, Jacob...

This week I've been thrilled to be published by Marketing Tech Outlook. My article "BRAND POSITIONING Keep your people, your...

What's the value of “brand strategy”? In the dynamic world of business, the journey from startup to a thriving company involves numerous...

In today's fast-paced and crowded business landscape, standing out from the competition has become more challenging than ever. Clutter is...

How do you create an offer of real value in a highly competitive marketplace like Conveyancing? How do you become the 'only choice' for...

The price of the services and products you sell says something about your brand. 🤔 Is a high price an indicator of brand strength? 🤔...

In my work as a brand strategist and business consultant, I have one passionate mission - to help leadership teams truly listen to their...

Hello brand builders. I've got a little treat for you. A few weeks ago I was humbled to be invited by the wonderful Łukasz Muraswski to...

In today's fiercely competitive business landscape, standing out is not just an option; it's a flipping necessity ('scuse the pun!). As a...

Calling all Cypriot contacts of mine! I'm thrilled to have be invited by the fantastic Martin Zarian, founder of FACTORY39, to team up to...

So you have your purpose, vision, mission, values and big idea all set. Your leadership team and people are excited, aligned and...

Calling all Brand strategists, designers and freelance creatives. This one's for you! I'm excited to announce I'm teaming up with the...

Originally branding meant to “mark with a branding iron.” Farmers would (and in some places still do) heat up a piece of iron until it...

I'm really thrilled to announce that I've been invited to speak at The Nottingham Digital Summit 2023 in the Midlands UK 🇬🇧. I'll be...

A business’ culture is the collective behaviours, customs & beliefs, of its people. Put simply its “the way we do things around here”....

Way too often the strategic principles of brand are not used to fuel decision making in an organisation. From the macro to the micro...