Culture - connecting brands to employees
- Mar 31, 2023
- 1 min
Branding & Culture - Branders Magazine
- Mar 24, 2023
- 6 min
The Law of Prägnanz
- Jan 20, 2023
- 1 min
I've joined the Editorial Committee of Branders
- Jan 6, 2023
- 1 min
Most popular posts of 2022
- Jan 3, 2023
- 1 min
Mastermind Group Applications Open
- Dec 5, 2022
- 1 min
BrandStart Podcast Interview: Creating Global Brands
- Nov 25, 2022
- 4 min
The three levels of culture
- Sep 9, 2022
- 1 min
Book Recommendation: The Innovators Handbook
- Aug 25, 2022
- 4 min
Tool: The Brand Messaging Framework
- Aug 11, 2022
- 2 min
Talk announcement Brand: the art of managing meaning
- Aug 8, 2022
- 4 min
Brand Strategy - discovering the now. Defining the next.
- Jun 9, 2022
- 8 min
Review - Level C Brand Masterclass III - Brand Architect
- May 26, 2022
- 3 min
Problem framing & the elevator problem
- May 20, 2022
- 2 min
I've been certified as a LEVEL C Brand Archetect
- Apr 26, 2022
- 4 min
Customer interviews - unearthing brand insights
- Mar 11, 2022
- 3 min
Brand authenticity - the only option for the modern business
- Feb 18, 2022
- 2 min
Book recommendation - “Brand Naming”
- Feb 14, 2022
- 3 min
Niche offering vs Broad offering
- Dec 17, 2021
- 5 min
Why storytelling & the monomyth is essential for brand building