I often hear the expression in business circles that “branding is fluff”. It’s often said because you can’t easily pin down investment in...

2020. Flip! What a year! One thing I’ve tried to do though is to continue to blog through it all. At the start (BC - the time Before...

A few weeks ago I was privileged to be interviewed by the brilliant ŁUKASZ MURAWSKI for the Polish magazine Marketer+ and Wyższa Szkoła...

Most people who know me know that I’m a huge fan of personal development and self-improvement (and there is always a lot to improve). If...

🎙 The year just got better 😂 - DECEMBER IS BUMPER MONTH on my JUSTBranding Podcast! My co-host Jacob Cass and I are incredibly grateful...

Why is brand so important? Why does the modern business need to take it so seriously? Why do leaders need to understand this subject and...

Wow wow wow! I am so delighted and humbled to announce that after a stellar business year I'm been nominated as a finalist in Enterprise...

Me? Speak for 20 mins on brand? Is that possible?! It turns out it is. I had lots of fun being interviewed by Liam Quinn of Reach...

How do you create a deeper connection with your customers so they value you, see you as being relevant and keep buying from you - even in...

The meaning that your customers have about you and your offering is crucial to surviving these difficult times. Branding is the...

Anyone who knows me knows I love books and self-development. It's so important to keep your mind-expanding and continually improving how...

Having a "brand purpose" has got a bad rap in some circles. It's seen as a "fluffy" meaningless idea. But is it? If you happen to have an...

Many thanks to the BBC for the interview today. I appeared on BBC Radio Ulster alongside Forbes Reporter Isabel Togoh to be interviewed...

Amazon are doing ok, aren't they? Apparently, despite Covid, Amazon doubled its net profit year over year from $2.6 billion at this time...

Customer Experience (fancy name = "CX"). Has it ever mattered as much? I don't think so. Which is why I'm thrilled to have Victoria...

So thrilled to have been awarded a Silver Star in Marty Neumeier's LEVEL C METASKILLS Challenge. Such an honour indeed and really humbled...

Do you really know your competition? One thing I notice often in my work is a huge misunderstanding around a brand’s competition....

It's been a busy few months and somehow I keep getting asked to be involved in live talks, webinars and interviews. I thought I'd collate...

Why define your brand? As many people who read my content will know, I don’t talk about “brand” from the perspective of it being a logo...

Be honest. Do you sometimes find that: 👉 Internally, people are not engaged and are pulling in different directions? 👉 It’s difficult...