🎙 The year just got better 😂 - DECEMBER IS BUMPER MONTH on my JUSTBranding Podcast! My co-host Jacob Cass and I are incredibly grateful...

Why is brand so important? Why does the modern business need to take it so seriously? Why do leaders need to understand this subject and...

Wow wow wow! I am so delighted and humbled to announce that after a stellar business year I'm been nominated as a finalist in Enterprise...

Me? Speak for 20 mins on brand? Is that possible?! It turns out it is. I had lots of fun being interviewed by Liam Quinn of Reach...

How do you create a deeper connection with your customers so they value you, see you as being relevant and keep buying from you - even in...

The meaning that your customers have about you and your offering is crucial to surviving these difficult times. Branding is the...

Anyone who knows me knows I love books and self-development. It's so important to keep your mind-expanding and continually improving how...

Having a "brand purpose" has got a bad rap in some circles. It's seen as a "fluffy" meaningless idea. But is it? If you happen to have an...

Many thanks to the BBC for the interview today. I appeared on BBC Radio Ulster alongside Forbes Reporter Isabel Togoh to be interviewed...

Amazon are doing ok, aren't they? Apparently, despite Covid, Amazon doubled its net profit year over year from $2.6 billion at this time...

Customer Experience (fancy name = "CX"). Has it ever mattered as much? I don't think so. Which is why I'm thrilled to have Victoria...

So thrilled to have been awarded a Silver Star in Marty Neumeier's LEVEL C METASKILLS Challenge. Such an honour indeed and really humbled...

Do you really know your competition? One thing I notice often in my work is a huge misunderstanding around a brand’s competition....

It's been a busy few months and somehow I keep getting asked to be involved in live talks, webinars and interviews. I thought I'd collate...

Why define your brand? As many people who read my content will know, I don’t talk about “brand” from the perspective of it being a logo...

Be honest. Do you sometimes find that: 👉 Internally, people are not engaged and are pulling in different directions? 👉 It’s difficult...

It's been a tough few months for everyone. It probably won't surprise you that a brand strategy and charitable event I was hoping to hold...

One of the biggest brand strategy questions that you can ask your leadership team is: Why does our brand exist? Have a think about this....

Since the outbreak of the Corona virus has put most of the world into lock-down, I know that businesses are in real pain. We will get...

With the Coronavirus pandemic on the loose and causing havoc, many of us are hunkering down and working from home. Flights are not taking...