It was an honour to have the following article published in the Feb 2026, Issue 42 of Branders Magazine - it was their special edition on "Brand Leadership". Enjoy! Lead with Confidence: The Power of Brand Alignment Hello Leaders. In an age of rapid change and relentless pressure, you are being asked not just to manage but to guide their organisations with clarity and conviction. And it's tough out there. Let me tell you about one of the most powerful - and underused - weapo

If your brand disappeared tomorrow, would anyone actually miss it? Tough question, but one every business leader, in my view, should be asking. In a crowded, chaotic marketplace, most businesses fall into what I call the "Brand Trap": They imitate the market leader They say what everyone else says They compete on vague claims like "better service" or "higher quality" The result? They become invisible. And usually descend into a price war. Recently, at the UKs East Midlands b

Season 6 of the JUST Branding Podcast was… epic. (In the best possible way). Somehow, co-host Jacob Cass and I managed to pull together a lineup that still makes me slightly shake my head when I see it written down. We’re talking genuine heavy hitters in the world of brand, strategy, and behavioural science: Mark Ritson Rory Sutherland Laura Ries Marty Neumeier David Aaker …plus a stack of other world class brilliant operators, thinkers, and builders who are actually doing th

Although mildly dyslexic, I find writing is a helpful way to document, explain and share what's impacting my work as a Brand Consultant - and 2025 was a year when I attempted to write an impactful article at least once a month. As the year comes to a close, I wanted to pause and reflect on the ideas that resonated most this year on my blog. These are the posts that sparked the most conversations with leaders, showed up in workshops and offsites, and helped people make sense o

Wow! What a year it's been! I’m officially clocking off now - but before I do I wanted to say a massive, massive thank you 🙏. As we start to wind down, I’ve been taking a little moment to pause, reflect - and honestly, feel incredibly grateful. 2025 was a big one. Big conversations. Big rooms. Big ambition. Big strategies. And a lot of brilliant people trusting me with work that actually matters. To every client, collaborator, partner, podcast guest, Mastermind member and la

The response to my ebook on Brand Consulting has been unbelievable. A post on Linkedin about it went so viral I could not keep up ( see here so you know what I mean!) Hundreds of designers, marketeers, strategists and brand builders downloaded it in just a hours… and I’ve been flooded with messages asking for the next step. So let’s start the new year properly !. I’m hosting a LinkedIn Live webinar on: How to Become a Brand Consultant 📅 Monday 5th January 2026 ⏰ 4:00pm UK

All companies have a brand - the meaning customers attach to them and their offer. They have a brand identity - name, logo, colours. They have products and services that customers can buy. And they have an intent to create value. But very few lead with brand. Too many companies still lead with spreadsheets. They chase quarterly numbers, optimise in silos, and call it strategy. The result? A culture of internal competition, not cohesion. Teams fight for budget, not customer i

This ones a MUST for you if you're in the brand building business. I'm thrilled to announce I'll be speaking at the upcoming global...

We’ve all been told to “find our point of difference.” It’s the classic business-school mantra: be unique, or die. And yes - I champion...

The offering gets you in the game, but meaning is what wins the margin. Picture this: You’re in a rush and grab a coffee at Starbucks for...

Business strategy is often taught like warfare: dominate, disrupt, defeat, kill. We’re told to “outcompete.” But the brands that...

This morning, I had the honour of joining BBC Radio 5 Live Breakfast to discuss the unfolding impact of the recent cyberattack on Marks &...

Last week, I had the honour of joining a sharp and diverse panel for A1mOne’s Brand & Tech series, where we tackled one of the most...

Hello folks - have you ever considered getting a business coach? It’s all the rage these days. And for good reason. Whether you’re a...

As we step into 2025, I want to take a moment to thank you for being part of my journey. Whether you’re a business leader, brand...

Fact. A strategy which sees your brand adding value can help you charge more. I often hear businesses talk about cutting costs, driving...

In today’s hyper-competitive business environment, the importance of a well-defined brand cannot be overstated. Your brand is not just...

As a CEO or business leader, you already know that keeping customers happy is paramount to your brand’s success. But here’s the...

Are you keen to get to grips with Brand Building? Well I’ve got a HUGE announcement for you. I’m thrilled to be part of a group of global...

In today's competitive business landscape, a clear and cohesive brand strategy is more crucial than ever. Success hinges on more than...