Brand Master Academy: Mastery Session
Calling all Brand strategists, designers and freelance creatives. This one's for you! I'm excited to announce I'm teaming up with the...
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Matt Davies
- May 2
- 4 min
The reason for branding
Originally branding meant to “mark with a branding iron.” Farmers would (and in some places still do) heat up a piece of iron until it...
Matt Davies
- Apr 18
- 1 min
Speaking Announcement: The Nottingham Digital Summit
I'm really thrilled to announce that I've been invited to speak at The Nottingham Digital Summit 2023 in the Midlands UK 🇬🇧. I'll be...
Matt Davies
- Apr 13
- 5 min
Culture - connecting brands to employees
A business’ culture is the collective behaviours, customs & beliefs, of its people. Put simply its “the way we do things around here”....
Matt Davies
- Mar 31
- 1 min
Branding & Culture - Branders Magazine
Way too often the strategic principles of brand are not used to fuel decision making in an organisation. From the macro to the micro...
Matt Davies
- Mar 24
- 6 min
The Law of Prägnanz
When building a business and brand one of the hardest things to do is to keep things simple. The Law of Prägnanz and also known as the...
Matt Davies
- Jan 20
- 1 min
I've joined the Editorial Committee of Branders
I'm delighted to announce I've been invited to join the amazing Editorial team of Branders Magazine. Branders is a global branding...
Matt Davies
- Jan 6
- 1 min
Most popular posts of 2022
According to my website tracking software, last year my website surprisingly saw nearly 30,000 visitors hit the site and read my content....
Matt Davies
- Jan 3
- 1 min
Mastermind Group Applications Open
Are you a brand builder looking to grow and thrive in 2023? Are you keen to do so with the support of other experts in the field of...
Matt Davies
- Dec 5, 2022
- 1 min
BrandStart Podcast Interview: Creating Global Brands
It was an honour to sit down with BrandStarts host and founder of The Vineyard, Leonard Grape from the Philippines, to discuss how to go...
Matt Davies
- Nov 25, 2022
- 4 min
The three levels of culture
Culture is a tricky beast. Easy to talk about. Hard to create. I come across many leaders who have huge ambitions for their businesses....
Matt Davies
- Sep 9, 2022
- 1 min
Book Recommendation: The Innovators Handbook
Hi folks. You know I love a good book. Especially well designed, inspirational and thought provoking ones. Well I’ve got a good one for...
Matt Davies
- Aug 25, 2022
- 4 min
Tool: The Brand Messaging Framework
Strategically aligning communications teams is always a challenge. I get it. Of course, marketing, copywriting and communications experts...
Matt Davies
- Aug 11, 2022
- 2 min
Talk announcement Brand: the art of managing meaning
I'm humbled and thrilled to announce I'm partnering with Thirdspace Singapore 🇸🇬 to deliver a talk and take audience Q & A on my...
Matt Davies
- Aug 8, 2022
- 4 min
Brand Strategy - discovering the now. Defining the next.
I was recently asked about how I go about helping my clients. I replied that in a nutshell I help them discover the now and define the...
Matt Davies
- Jun 9, 2022
- 8 min
Review - Level C Brand Masterclass III - Brand Architect
Personal growth, self development and constant learning are so important. Athletes train 95% of their time and perform 5% of their time....
Matt Davies
- May 26, 2022
- 3 min
Problem framing & the elevator problem
The problem with problems Customer problems, process problems, sales problems, marketing problems, operational problems, finance...
Matt Davies
- May 20, 2022
- 2 min
I've been certified as a LEVEL C Brand Archetect
I do love the smell of a new qualification - and this ones a big one. I'm thrilled to announce I'm now a certified as one of the first...
Matt Davies
- Apr 26, 2022
- 4 min
Customer interviews - unearthing brand insights
When was the last time someone from your organisation had a simple conversation with a customer - to ask them for their views and obtain...
Matt Davies
- Mar 11, 2022
- 3 min
Brand authenticity - the only option for the modern business
Modern businesses need to be true. In today’s information rich world brands can no longer afford not to be authentic. The more online and...
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