The Power of the Big Brand Idea for Business Leaders
In today's fast-paced and crowded business landscape, standing out from the competition has become more challenging than ever. Clutter is...
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Matt Davies
- Sep 4
- 3 min
Becoming the only choice: I'm published in Today's Conveyancer
How do you create an offer of real value in a highly competitive marketplace like Conveyancing? How do you become the 'only choice' for...
Matt Davies
- Aug 18
- 3 min
Pricing Strategies - I’m published in Marketer+
The price of the services and products you sell says something about your brand. 🤔 Is a high price an indicator of brand strength? 🤔...
Matt Davies
- Aug 8
- 7 min
Insights & the sweet spot of brand positioning
In my work as a brand strategist and business consultant, I have one passionate mission - to help leadership teams truly listen to their...
Matt Davies
- Jul 28
- 1 min
Video: Archetypes Let's Talk Brand
Hello brand builders. I've got a little treat for you. A few weeks ago I was humbled to be invited by the wonderful Łukasz Muraswski to...
Matt Davies
- Jul 24
- 6 min
The Power of Assumption Flipping
In today's fiercely competitive business landscape, standing out is not just an option; it's a flipping necessity ('scuse the pun!). As a...
Matt Davies
- Jul 7
- 1 min
Speaking announcement: Factory39 Cyprus
Calling all Cypriot contacts of mine! I'm thrilled to have be invited by the fantastic Martin Zarian, founder of FACTORY39, to team up to...
Matt Davies
- Jun 21
- 4 min
BrandOps Framework™ - Operationalising your Brand Strategy
So you have your purpose, vision, mission, values and big idea all set. Your leadership team and people are excited, aligned and...
Matt Davies
- May 11
- 1 min
Brand Master Academy: Mastery Session
Calling all Brand strategists, designers and freelance creatives. This one's for you! I'm excited to announce I'm teaming up with the...
Matt Davies
- May 2
- 4 min
The reason for branding
Originally branding meant to “mark with a branding iron.” Farmers would (and in some places still do) heat up a piece of iron until it...
Matt Davies
- Apr 18
- 1 min
Speaking Announcement: The Nottingham Digital Summit
I'm really thrilled to announce that I've been invited to speak at The Nottingham Digital Summit 2023 in the Midlands UK 🇬🇧. I'll be...
Matt Davies
- Apr 13
- 5 min
Culture - connecting brands to employees
A business’ culture is the collective behaviours, customs & beliefs, of its people. Put simply its “the way we do things around here”....
Matt Davies
- Mar 31
- 1 min
Branding & Culture - Branders Magazine
Way too often the strategic principles of brand are not used to fuel decision making in an organisation. From the macro to the micro...
Matt Davies
- Mar 24
- 6 min
The Law of Prägnanz
When building a business and brand one of the hardest things to do is to keep things simple. The Law of Prägnanz and also known as the...
Matt Davies
- Jan 20
- 1 min
I've joined the Editorial Committee of Branders
I'm delighted to announce I've been invited to join the amazing Editorial team of Branders Magazine. Branders is a global branding...
Matt Davies
- Jan 6
- 1 min
Most popular posts of 2022
According to my website tracking software, last year my website surprisingly saw nearly 30,000 visitors hit the site and read my content....
Matt Davies
- Jan 3
- 1 min
Mastermind Group Applications Open
Are you a brand builder looking to grow and thrive in 2023? Are you keen to do so with the support of other experts in the field of...
Matt Davies
- Dec 5, 2022
- 1 min
BrandStart Podcast Interview: Creating Global Brands
It was an honour to sit down with BrandStarts host and founder of The Vineyard, Leonard Grape from the Philippines, to discuss how to go...
Matt Davies
- Nov 25, 2022
- 4 min
The three levels of culture
Culture is a tricky beast. Easy to talk about. Hard to create. I come across many leaders who have huge ambitions for their businesses....
Matt Davies
- Sep 9, 2022
- 1 min
Book Recommendation: The Innovators Handbook
Hi folks. You know I love a good book. Especially well designed, inspirational and thought provoking ones. Well I’ve got a good one for...
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