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Matt Davies
Aug 25, 20224 min read
Tool: The Brand Messaging Framework
Strategically aligning communications teams is always a challenge. I get it. Of course, marketing, copywriting and communications experts...


Matt Davies
Aug 11, 20222 min read
Talk announcement Brand: the art of managing meaning
I'm humbled and thrilled to announce I'm partnering with Thirdspace Singapore 🇸🇬 to deliver a talk and take audience Q & A on my...


Matt Davies
Aug 8, 20224 min read
Brand Strategy - discovering the now. Defining the next.
I was recently asked about how I go about helping my clients. I replied that in a nutshell I help them discover the now and define the...


Matt Davies
Jun 9, 20228 min read
Review - Level C Brand Masterclass III - Brand Architect
Personal growth, self development and constant learning are so important. Athletes train 95% of their time and perform 5% of their time....


Matt Davies
May 26, 20223 min read
Problem framing & the elevator problem
The problem with problems Customer problems, process problems, sales problems, marketing problems, operational problems, finance...


Matt Davies
May 20, 20222 min read
I've been certified as a LEVEL C Brand Archetect
I do love the smell of a new qualification - and this ones a big one. I'm thrilled to announce I'm now a certified as one of the first...


Matt Davies
Apr 26, 20224 min read
Customer interviews - unearthing brand insights
When was the last time someone from your organisation had a simple conversation with a customer - to ask them for their views and obtain...


Matt Davies
Mar 11, 20223 min read
Brand authenticity - the only option for the modern business
Modern businesses need to be true. In today’s information rich world brands can no longer afford not to be authentic. The more online and...


Matt Davies
Feb 18, 20222 min read
Book recommendation - “Brand Naming”
“Brand Naming” is a super book by the brilliant Rob Meyerson. It literally has everything (and I mean everything!) you need to know about...


Matt Davies
Feb 14, 20223 min read
Niche offering vs Broad offering
Recently I’ve been working on a massively challenging project. A 100 year old global company, operating in the B2B space which has...


Matt Davies
Dec 17, 20215 min read
Why storytelling & the monomyth is essential for brand building
I define brand as “the meaning people attach to you and your offer”. Branding is the “management of meaning”. But how can we best do...


Matt Davies
Nov 16, 20212 min read
Just Branding - Best of Season 2 out now
I do feel very fortunate. Every few weeks myself and my co-host of the JUST Branding Podcast, the notorious Australian 🇦🇺 Jacob Cass,...


Matt Davies
Nov 9, 20211 min read
I'm a TOP 50 ADVISOR - for the 3rd time!
I'm truly taken aback! I am so delighted and humbled to announce that after another stellar business year I've been awarded the accolade...


Matt Davies
Sep 29, 20216 min read
Mapping the Brand Experience
Branding is not marketing. It is much bigger and more important than simply a logo and some fonts. As I often say, “branding is the...


Matt Davies
Sep 24, 20212 min read
Level C Artisan workshop with Marty Neumeier
I'm absolutely thrilled to announce that I'm leading a Level C Artisan Workshop alongside the one and only, Marty Neumeier. Level C Level...


Matt Davies
Sep 24, 20211 min read
Live Interview: Sustaining brand essence
I'm honoured to have been invited to be interviewed live on instagram by CMS Nigeria 🇳🇬. I'll be put through my paces by Aizehi Itua...


Matt Davies
Aug 27, 20213 min read
The one slide Brand Strategy
Building brand’s is hard work. Your “brand” consists of the meaning people attach to you and your offer. “Branding” is the attempt to...


Matt Davies
Aug 5, 20215 min read
Branding and Employer Value Proposition
I’ve found in my work as a brand consultant that the concept of branding is being taken up by businesses and applied to areas which...


Matt Davies
Jun 25, 20211 min read
Event: Brand Building Strategies
Running a start-up or scale-up? Thinking about what you need to do to build a brand that resonates with customers, investors, and new...


Matt Davies
Jun 10, 202111 min read
20 tips on facilitating brand workshops
I’ve found that my workshops are at the heart of my success as a brand consultant. How do you engage, thrill and inspire people to...
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