Just Branding - Best of Season 2 out now
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I do feel very fortunate. Every few weeks myself and my co-host of the JUST Branding Podcast, the notorious Australian 🇦🇺 Jacob Cass,...
Matt Davies
- Nov 9, 2021
- 1 min
I'm a TOP 50 ADVISOR - for the 3rd time!
I'm truly taken aback! I am so delighted and humbled to announce that after another stellar business year I've been awarded the accolade...
Matt Davies
- Sep 29, 2021
- 6 min
Mapping the Brand Experience
Branding is not marketing. It is much bigger and more important than simply a logo and some fonts. As I often say, “branding is the...
Matt Davies
- Sep 24, 2021
- 2 min
Level C Artisan workshop with Marty Neumeier
I'm absolutely thrilled to announce that I'm leading a Level C Artisan Workshop alongside the one and only, Marty Neumeier. Level C Level...
Matt Davies
- Sep 24, 2021
- 1 min
Live Interview: Sustaining brand essence
I'm honoured to have been invited to be interviewed live on instagram by CMS Nigeria 🇳🇬. I'll be put through my paces by Aizehi Itua...
Matt Davies
- Aug 27, 2021
- 3 min
The one slide Brand Strategy
Building brand’s is hard work. Your “brand” consists of the meaning people attach to you and your offer. “Branding” is the attempt to...
Matt Davies
- Aug 5, 2021
- 5 min
Branding and Employer Value Proposition
I’ve found in my work as a brand consultant that the concept of branding is being taken up by businesses and applied to areas which...
Matt Davies
- Jun 25, 2021
- 1 min
Event: Brand Building Strategies
Running a start-up or scale-up? Thinking about what you need to do to build a brand that resonates with customers, investors, and new...
Matt Davies
- Jun 10, 2021
- 11 min
20 tips on facilitating brand workshops
I’ve found that my workshops are at the heart of my success as a brand consultant. How do you engage, thrill and inspire people to...
Matt Davies
- May 20, 2021
- 1 min
Storyategy - Book Review + Video
"It’s been my best read of 2021 so far and did notdisappoint, so I highly recommendgetting yourselfa copy" Wow! Many thanks to Andrew...
Matt Davies
- May 10, 2021
- 2 min
JUSTBranding Podcast - #1 Branding Podcast in over 10+ countries
Hello folks! Just a quick note to say season 2 of the JUST Branding Podcast has been recorded and half of the episodes are now live. We...
Matt Davies
- May 7, 2021
- 2 min
Brands and AI - I'm published in [Branders] Magazine
I’m thrilled to have had an article published in the latest issue (#21) of the global branding magazine [Branders]. This edition is all...
Matt Davies
- Apr 13, 2021
- 2 min
COMET - A framework to help Global Brands assess and create value
I always like to learn about new and helpful tools and methods that I can bring to my work. Recently I’ve been reading the excellent book...
Matt Davies
- Apr 12, 2021
- 8 min
Brand behaviours. How to live your brand purpose and values
When I say things like “Purpose” and “Values” I can almost imagine the sigh of exasperation that some of my readers will be exhaling. To...
Matt Davies
- Mar 17, 2021
- 4 min
Why your brand matters
Brands matter to businesses for the simple reason that it usually follows that building a successful brand means increased revenues. But...
Matt Davies
- Mar 11, 2021
- 3 min
What is your “Big Brand Idea”?
Noise. It’s everywhere. And one thing the world does not need is more of it. Brands compete against noise. Noise in the marketplace....
Matt Davies
- Feb 26, 2021
- 8 min
Leaders - How to uncover your Brand Purpose
At the heart of brand strategy is “purpose”. Perhaps at the start of anything worth doing there will always be a purpose. A reason. A...
Matt Davies
- Jan 26, 2021
- 2 min
Branding is glue.
"Glue (noun) -
something that binds together" Merriam-Webster Dictionary. I define a brand as "the meaning people attach to you and your...
Matt Davies
- Jan 21, 2021
- 2 min
Is "branding" fluff?
I often hear the expression in business circles that “branding is fluff”. It’s often said because you can’t easily pin down investment in...
Matt Davies
- Dec 18, 2020
- 4 min
My Most Popular Posts of 2020
2020. Flip! What a year! One thing I’ve tried to do though is to continue to blog through it all. At the start (BC - the time Before...
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