Branding is not marketing. It is much bigger and more important than simply a logo and some fonts. As I often say, “branding is the...

I'm absolutely thrilled to announce that I'm leading a Level C Artisan Workshop alongside the one and only, Marty Neumeier. Level C Level...

I'm honoured to have been invited to be interviewed live on instagram by CMS Nigeria 🇳🇬. I'll be put through my paces by Aizehi Itua...

Building brand’s is hard work. Your “brand” consists of the meaning people attach to you and your offer. “Branding” is the attempt to...

I’ve found in my work as a brand consultant that the concept of branding is being taken up by businesses and applied to areas which...

Running a start-up or scale-up? Thinking about what you need to do to build a brand that resonates with customers, investors, and new...

I’ve found that my workshops are at the heart of my success as a brand consultant. How do you engage, thrill and inspire people to...

"It’s been my best read of 2021 so far and did notdisappoint, so I highly recommendgetting yourselfa copy" Wow! Many thanks to Andrew...

Hello folks! Just a quick note to say season 2 of the JUST Branding Podcast has been recorded and half of the episodes are now live. We...

I’m thrilled to have had an article published in the latest issue (#21) of the global branding magazine [Branders]. This edition is all...

I always like to learn about new and helpful tools and methods that I can bring to my work. Recently I’ve been reading the excellent book...

When I say things like “Purpose” and “Values” I can almost imagine the sigh of exasperation that some of my readers will be exhaling. To...

Brands matter to businesses for the simple reason that it usually follows that building a successful brand means increased revenues. But...

Noise. It’s everywhere. And one thing the world does not need is more of it. Brands compete against noise. Noise in the marketplace....

At the heart of brand strategy is “purpose”. Perhaps at the start of anything worth doing there will always be a purpose. A reason. A...

"Glue (noun) - 
something that binds together" Merriam-Webster Dictionary. I define a brand as "the meaning people attach to you and your...

I often hear the expression in business circles that “branding is fluff”. It’s often said because you can’t easily pin down investment in...

2020. Flip! What a year! One thing I’ve tried to do though is to continue to blog through it all. At the start (BC - the time Before...

A few weeks ago I was privileged to be interviewed by the brilliant ŁUKASZ MURAWSKI for the Polish magazine Marketer+ and Wyższa Szkoła...

Most people who know me know that I’m a huge fan of personal development and self-improvement (and there is always a lot to improve). If...