15 examples of online brand guidelines
Ok ok - I know I usually speak about "brand" being wider than your logos and fonts. I know I focus on strategy not execution. But your...
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Matt Davies
- Jan 15
- 4 min
No Effective Strategy = No Effective Design - Branders Magazine
🤩 It's an honour to once again have an article published by the global magazine for brand builders (Branders Magazine)! This edition is...
Matt Davies
- Jul 5, 2023
- 1 min
Speaking announcement: archetype Masterclass for butter
Super excited and honoured to be partnering with Butter 🧈 and the wonderful Rachel Davis to deliver a Masterclass for the Butter...
Matt Davies
- May 11, 2023
- 1 min
Brand Master Academy: Mastery Session
Calling all Brand strategists, designers and freelance creatives. This one's for you! I'm excited to announce I'm teaming up with the...
Matt Davies
- Sep 6, 2022
- 2 min
Workshop rules - create a collaborative atmosphere
Workshops are magical things. They help extract ideas from inside peoples heads. They cause participants to frame their thoughts, build...
Matt Davies
- Aug 25, 2022
- 4 min
Tool: The Brand Messaging Framework
Strategically aligning communications teams is always a challenge. I get it. Of course, marketing, copywriting and communications experts...
Matt Davies
- May 26, 2022
- 3 min
Problem framing & the elevator problem
The problem with problems Customer problems, process problems, sales problems, marketing problems, operational problems, finance...
Matt Davies
- Jun 5, 2021
- 3 min
5 Step Technique for Producing Ideas
Are you in need an idea? Coming up with ideas in any field is sometimes hard. In business and in brand strategy, great ideas are always...
Matt Davies
- May 20, 2021
- 1 min
Storyategy - Book Review + Video
"It’s been my best read of 2021 so far and did notdisappoint, so I highly recommendgetting yourselfa copy" Wow! Many thanks to Andrew...
Matt Davies
- May 10, 2021
- 2 min
JUSTBranding Podcast - #1 Branding Podcast in over 10+ countries
Hello folks! Just a quick note to say season 2 of the JUST Branding Podcast has been recorded and half of the episodes are now live. We...
Matt Davies
- Feb 11, 2021
- 1 min
I'm interviewed on the Room 9 Podcast
The other week I had the privilege of being interviewed by Sean Cuddihy 🇺🇸 for the Room 9 Podcast. It's truly humbling to feature...
Matt Davies
- Dec 18, 2020
- 4 min
My Most Popular Posts of 2020
2020. Flip! What a year! One thing I’ve tried to do though is to continue to blog through it all. At the start (BC - the time Before...
Matt Davies
- Aug 17, 2020
- 4 min
Silver Star Award - METASKILLS Challenge
So thrilled to have been awarded a Silver Star in Marty Neumeier's LEVEL C METASKILLS Challenge. Such an honour indeed and really humbled...
Matt Davies
- Aug 6, 2020
- 4 min
Is your competition the competition?
Do you really know your competition? One thing I notice often in my work is a huge misunderstanding around a brand’s competition....
Matt Davies
- Jul 23, 2020
- 3 min
Six Matt Davies Videos 🎬 on Brand Strategy
It's been a busy few months and somehow I keep getting asked to be involved in live talks, webinars and interviews. I thought I'd collate...
Matt Davies
- Apr 9, 2020
- 7 min
Pivot. How to use design thinking to keep relevant
As a brand and business leader, the chances are you have made some short term changes to your business to deal with the initial shock...
Matt Davies
- Feb 12, 2020
- 12 min
The Brand Revolution - My Interview with Marketer+
Why do you do brand strategy? How do you create meaning? What's the future of branding? What's your book about? Are you aware of Polish...
Matt Davies
- Jan 17, 2020
- 3 min
Brandstorm: My Nottingham Masterclass now open for bookings
I have an exciting announcement for you. Booking for my two-part, hands-on masterclass which will teach you the building blocks,...
Matt Davies
- May 18, 2019
- 2 min
How to re-brand in 6 weeks - not 6 months - with Agile Strategy
Depending on the size of a business it typically takes a good 6-18 months to build a successful brand strategy. Right? Wrong. This is old...
Matt Davies
- May 10, 2019
- 2 min
Blue Ocean Strategy - Make competition irrelevant
To win you must smash the competition. This is the basic thinking of most modern businesses. They compete with other brands in their...
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