The Brand Revolution - My Interview with Marketer+

Why do you do brand strategy? How do you create meaning? What's the future of branding? What's your book about? Are you aware of Polish brands? I'm honoured to be featured in Polish magazine, 'Marketer+' where I am interviewed by Łukasz Murawski of Studio102 Group.


Below is the original English version of our interview which was translated and then published in Polish in Marketer+. I hope you enjoy it.



ŁM: Matt, How you became one of the UK Top 50 Advisors?


MD: The top 50 advisors award was given to me by the wonderful people at a UK organisation called Enterprise Nation. Enterprise Nation supports start-ups and SMEs in the UK. I was honoured to be nominated and then awarded the amazing accolade of being one of the ‘top 5 advisors’ in the ‘design and branding’ category and overall a ‘Top 50 advisor in the UK’ for my work in brand and culture building.



ŁM: You started your career as a graphic designer. Why did you decide