How to re-brand in 6 weeks - not 6 months - with Agile Strategy

Updated: Jul 19, 2020

Depending on the size of a business it typically takes a good 6-18 months to build a successful brand strategy. Right? Wrong. This is old school thinking based on 'black box' designing.

Credit: Austin Distel Source: Unsplash

Why does branding usually take so long?

Traditional methods call for completing a series of tasks one by one in a ‘waterfall’ fashion. One set of tasks can't begin until another set are completed. At each stage there are sign-offs. Bottlenecks exist all over the place. Someone goes