Major changes are not normally undertaken by us unless we are challenged. We tend to like routine and what we know. We don’t like uncertainty. Usually, we al...

Branding is the management of meaning. That meaning exists in the hearts and minds of your customers… AND your staff. Your employees will have a huge impact ...

Change is everywhere. Brexit. Elections. Society. The economy. Digitalisation. Transformation. Robotics. Automation. Technology. Your people. Your customers....

Culture in modern business is everything. With a choice of places to work, top talent is now demanding workplaces which fit with their lifestyle. Millennials...

A ‘Purpose Statement’. A crisply defined reason why you do what we do. Is it just a fluffy ‘nice to have’? I think not. Why? Because without defining a brand...

There is a disconnect. As a brand consultant, one of the main things I find is a disengagement between the employees of an organisation and an organisations ...

Culture is the inward expression of a brand. It's how your people are set up to succeed. As customer experience is becoming more and more important culture n...

What is it to be inspired to action? How do you motivate people? For groups of people to travel to a destination. To collectively choose to be part of someth...