The one slide Brand Strategy
Building brand’s is hard work. Your “brand” consists of the meaning people attach to you and your offer. “Branding” is the attempt to...
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Matt Davies
- Jun 22, 2021
- 4 min
Book review/recommendation: The Culture Map
For all of those business leaders out there looking to navigate global management dynamics I can do no better than to recommend the...
Matt Davies
- Apr 12, 2021
- 8 min
Brand behaviours. How to live your brand purpose and values
When I say things like “Purpose” and “Values” I can almost imagine the sigh of exasperation that some of my readers will be exhaling. To...
Matt Davies
- Jan 26, 2021
- 2 min
Branding is glue.
"Glue (noun) -
something that binds together" Merriam-Webster Dictionary. I define a brand as "the meaning people attach to you and your...
Matt Davies
- Dec 18, 2020
- 4 min
My Most Popular Posts of 2020
2020. Flip! What a year! One thing I’ve tried to do though is to continue to blog through it all. At the start (BC - the time Before...
Matt Davies
- Feb 18, 2020
- 4 min
Understanding Change Reaction with the Change Curve
Major changes are not normally undertaken by us unless we are challenged. We tend to like routine and what we know. We don’t like...
Matt Davies
- Jan 14, 2020
- 5 min
A tool to measure & increase employee value
Branding is the management of meaning. That meaning exists in the hearts and minds of your customers… AND your staff. Your employees will...
Matt Davies
- Nov 15, 2019
- 5 min
For things to change. we have to change.
Change is everywhere. Brexit. Elections. Society. The economy. Digitalisation. Transformation. Robotics. Automation. Technology. Your...
Matt Davies
- Oct 16, 2019
- 7 min
5 Steps to designing a company culture programme
Culture in modern business is everything. With a choice of places to work, top talent is now demanding workplaces which fit with their...
Matt Davies
- Sep 13, 2019
- 5 min
Purpose - the essential secret to brand building
A ‘Purpose Statement’. A crisply defined reason why you do what we do. Is it just a fluffy ‘nice to have’? I think not. Why? Because...
Matt Davies
- Aug 27, 2019
- 6 min
Do brands really live their values? This tool helps them do so.
There is a disconnect. As a brand consultant, one of the main things I find is a disengagement between the employees of an organisation...
Matt Davies
- Jul 25, 2019
- 6 min
7 questions on branding & culture
Culture is the inward expression of a brand. It's how your people are set up to succeed. As customer experience is becoming more and more...
Matt Davies
- Jul 18, 2019
- 5 min
With no vision, your brand may struggle
What is it to be inspired to action? How do you motivate people? For groups of people to travel to a destination. To collectively choose...