Building brand’s is hard work. Your “brand” consists of the meaning people attach to you and your offer. “Branding” is the attempt to...

For all of those business leaders out there looking to navigate global management dynamics I can do no better than to recommend the...

When I say things like “Purpose” and “Values” I can almost imagine the sigh of exasperation that some of my readers will be exhaling. To...

"Glue (noun) - 
something that binds together" Merriam-Webster Dictionary. I define a brand as "the meaning people attach to you and your...

2020. Flip! What a year! One thing I’ve tried to do though is to continue to blog through it all. At the start (BC - the time Before...

Major changes are not normally undertaken by us unless we are challenged. We tend to like routine and what we know. We don’t like...

Branding is the management of meaning. That meaning exists in the hearts and minds of your customers… AND your staff. Your employees will...

Change is everywhere. Brexit. Elections. Society. The economy. Digitalisation. Transformation. Robotics. Automation. Technology. Your...

Culture in modern business is everything. With a choice of places to work, top talent is now demanding workplaces which fit with their...

A ‘Purpose Statement’. A crisply defined reason why you do what we do. Is it just a fluffy ‘nice to have’? I think not. Why? Because...

There is a disconnect. As a brand consultant, one of the main things I find is a disengagement between the employees of an organisation...

Culture is the inward expression of a brand. It's how your people are set up to succeed. As customer experience is becoming more and more...

What is it to be inspired to action? How do you motivate people? For groups of people to travel to a destination. To collectively choose...