5 Steps to designing a company culture programme
Culture in modern business is everything. With a choice of places to work, top talent is now demanding workplaces which fit with their...
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Matt Davies
Sep 13, 20195 min read
Purpose - the essential secret to brand building
A ‘Purpose Statement’. A crisply defined reason why you do what we do. Is it just a fluffy ‘nice to have’? I think not. Why? Because...
Matt Davies
Aug 27, 20196 min read
Do brands really live their values? This tool helps them do so.
There is a disconnect. As a brand consultant, one of the main things I find is a disengagement between the employees of an organisation...
Matt Davies
Jul 25, 20196 min read
7 questions on branding & culture
Culture is the inward expression of a brand. It's how your people are set up to succeed. As customer experience is becoming more and more...
Matt Davies
Jul 18, 20195 min read
With no vision, your brand may struggle
What is it to be inspired to action? How do you motivate people? For groups of people to travel to a destination. To collectively choose...
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