Live Interview: Sustaining brand essence
I'm honoured to have been invited to be interviewed live on instagram by CMS Nigeria 🇳🇬. I'll be put through my paces by Aizehi Itua...
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Matt Davies
- Aug 27, 2021
- 3 min
The one slide Brand Strategy
Building brand’s is hard work. Your “brand” consists of the meaning people attach to you and your offer. “Branding” is the attempt to...
Matt Davies
- Aug 5, 2021
- 5 min
Branding and Employer Value Proposition
I’ve found in my work as a brand consultant that the concept of branding is being taken up by businesses and applied to areas which...
Matt Davies
- Jul 22, 2021
- 1 min
Podcast Episode: The EXPERIENCE ECONOMY
As many of you will know, I run a little Podcast called "JustBranding" with Australian conspirator Jacob Cass. The benefit of running...
Matt Davies
- Jun 25, 2021
- 1 min
Event: Brand Building Strategies
Running a start-up or scale-up? Thinking about what you need to do to build a brand that resonates with customers, investors, and new...
Matt Davies
- Jun 22, 2021
- 4 min
Book review/recommendation: The Culture Map
For all of those business leaders out there looking to navigate global management dynamics I can do no better than to recommend the...
Matt Davies
- Jun 10, 2021
- 11 min
20 tips on facilitating brand workshops
I’ve found that my workshops are at the heart of my success as a brand consultant. How do you engage, thrill and inspire people to...
Matt Davies
- May 20, 2021
- 1 min
Storyategy - Book Review + Video
"It’s been my best read of 2021 so far and did notdisappoint, so I highly recommendgetting yourselfa copy" Wow! Many thanks to Andrew...
![Brands and AI - I'm published in [Branders] Magazine](https://static.wixstatic.com/media/4ca53d_7b89ef4d15014e2c96ce36210260e61a~mv2.png/v1/fill/w_514,h_386,fp_0.50_0.50,q_95,enc_auto/4ca53d_7b89ef4d15014e2c96ce36210260e61a~mv2.png)
Matt Davies
- May 7, 2021
- 2 min
Brands and AI - I'm published in [Branders] Magazine
I’m thrilled to have had an article published in the latest issue (#21) of the global branding magazine [Branders]. This edition is all...
Matt Davies
- Apr 12, 2021
- 8 min
Brand behaviours. How to live your brand purpose and values
When I say things like “Purpose” and “Values” I can almost imagine the sigh of exasperation that some of my readers will be exhaling. To...
Matt Davies
- Mar 11, 2021
- 3 min
What is your “Big Brand Idea”?
Noise. It’s everywhere. And one thing the world does not need is more of it. Brands compete against noise. Noise in the marketplace....
Matt Davies
- Feb 26, 2021
- 8 min
Leaders - How to uncover your Brand Purpose
At the heart of brand strategy is “purpose”. Perhaps at the start of anything worth doing there will always be a purpose. A reason. A...
Matt Davies
- Feb 11, 2021
- 1 min
I'm interviewed on the Room 9 Podcast
The other week I had the privilege of being interviewed by Sean Cuddihy 🇺🇸 for the Room 9 Podcast. It's truly humbling to feature...
Matt Davies
- Jan 21, 2021
- 2 min
Is "branding" fluff?
I often hear the expression in business circles that “branding is fluff”. It’s often said because you can’t easily pin down investment in...
Matt Davies
- Dec 18, 2020
- 4 min
My Most Popular Posts of 2020
2020. Flip! What a year! One thing I’ve tried to do though is to continue to blog through it all. At the start (BC - the time Before...
Matt Davies
- Dec 14, 2020
- 2 min
Are you listening? How to win in 2021.
How will brands win in 2021? I was asked this recently and here was my response - what do you think? It looks like 2021 is going to be a...
Matt Davies
- Dec 11, 2020
- 1 min
Let's talk brand - full interview for Marketer+ & WSB University Gdansk
A few weeks ago I was privileged to be interviewed by the brilliant ŁUKASZ MURAWSKI for the Polish magazine Marketer+ and Wyższa Szkoła...
Matt Davies
- Nov 30, 2020
- 4 min
The 16 Basic Human Desires - An Introduction
I'm always advising my clients to get a better understanding of their customers. We have to if we are going to remain relevant. We need...
Matt Davies
- Oct 23, 2020
- 2 min
Branding in 20mins
Me? Speak for 20 mins on brand? Is that possible?! It turns out it is. I had lots of fun being interviewed by Liam Quinn of Reach...
Matt Davies
- Oct 22, 2020
- 1 min
BrandUP Live: Daniel Reid, Head of Marketing at Navitas
How do you create a deeper connection with your customers so they value you, see you as being relevant and keep buying from you - even in...
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