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Matt Davies
- Jun 18
- 5 min
Do you have an 'Execution Gap' - The Case For Brand Alignment
Be honest. Do you sometimes find that: 👉 Internally, people are not engaged and are pulling in different directions? 👉 It’s difficult t
stand up to the promise. This is highly damaging. Customers will not return. They will share their bad experiences with others. Employees will not be loyal. They will influence their peers and create a toxic culture. The meaning people attach to you and your offer, your brand, will lose all credibility. Fast. Usually, execution gaps are a s
Matt Davies
- Jun 8
- 5 min
Align your leadership behind a clear post-lockdown story
So lockdown is coming to an end. We are heading back to the 'new normal'. Customers are beginning to venture out. Suppliers are getting b
because [desired benefit] You might like to ask each leader to come to the workshop with their suggested statement and then work on refining and aligning around one. Maybe via discussion, reworking and voting. Here's an example: We want [to make customers feel so safe they stop worrying about covid-19 in our store]
because [happy customer
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