I define brand as “the meaning people attach to you and your offer”. Branding is the “management of meaning”. But how can we best do...

I'm truly taken aback! I am so delighted and humbled to announce that after another stellar business year I've been awarded the accolade...

Branding is not marketing. It is much bigger and more important than simply a logo and some fonts. As I often say, “branding is the...

I'm absolutely thrilled to announce that I'm leading a Level C Artisan Workshop alongside the one and only, Marty Neumeier. Level C Level...

I'm honoured to have been invited to be interviewed live on instagram by CMS Nigeria 🇳🇬. I'll be put through my paces by Aizehi Itua...

Building brand’s is hard work. Your “brand” consists of the meaning people attach to you and your offer. “Branding” is the attempt to...

I’ve found in my work as a brand consultant that the concept of branding is being taken up by businesses and applied to areas which...

As many of you will know, I run a little Podcast called "JustBranding" with Australian conspirator Jacob Cass. The benefit of running...

Running a start-up or scale-up? Thinking about what you need to do to build a brand that resonates with customers, investors, and new...

For all of those business leaders out there looking to navigate global management dynamics I can do no better than to recommend the...

I’ve found that my workshops are at the heart of my success as a brand consultant. How do you engage, thrill and inspire people to...

"It’s been my best read of 2021 so far and did notdisappoint, so I highly recommendgetting yourselfa copy" Wow! Many thanks to Andrew...

I’m thrilled to have had an article published in the latest issue (#21) of the global branding magazine [Branders]. This edition is all...

When I say things like “Purpose” and “Values” I can almost imagine the sigh of exasperation that some of my readers will be exhaling. To...

Noise. It’s everywhere. And one thing the world does not need is more of it. Brands compete against noise. Noise in the marketplace....