Brand Strategy - discovering the now. Defining the next.
I was recently asked about how I go about helping my clients. I replied that in a nutshell I help them discover the now and define the...
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Matt Davies
- Jun 9
- 8 min
Review - Level C Brand Masterclass III - Brand Architect
Personal growth, self development and constant learning are so important. Athletes train 95% of their time and perform 5% of their time....
Matt Davies
- May 26
- 3 min
Problem framing & the elevator problem
The problem with problems Customer problems, process problems, sales problems, marketing problems, operational problems, finance...
Matt Davies
- Apr 26
- 4 min
Customer interviews - unearthing brand insights
When was the last time someone from your organisation had a simple conversation with a customer - to ask them for their views and obtain...
Matt Davies
- Mar 11
- 3 min
Brand authenticity - the only option for the modern business
Modern businesses need to be true. In today’s information rich world brands can no longer afford not to be authentic. The more online and...
Matt Davies
- Feb 14
- 3 min
Niche offering vs Broad offering
Recently I’ve been working on a massively challenging project. A 100 year old global company, operating in the B2B space which has...
Matt Davies
- Dec 17, 2021
- 5 min
Why storytelling & the monomyth is essential for brand building
I define brand as “the meaning people attach to you and your offer”. Branding is the “management of meaning”. But how can we best do...
Matt Davies
- Nov 9, 2021
- 1 min
I'm a TOP 50 ADVISOR - for the 3rd time!
I'm truly taken aback! I am so delighted and humbled to announce that after another stellar business year I've been awarded the accolade...
Matt Davies
- Sep 29, 2021
- 6 min
Mapping the Brand Experience
Branding is not marketing. It is much bigger and more important than simply a logo and some fonts. As I often say, “branding is the...
Matt Davies
- Sep 24, 2021
- 2 min
Level C Artisan workshop with Marty Neumeier
I'm absolutely thrilled to announce that I'm leading a Level C Artisan Workshop alongside the one and only, Marty Neumeier. Level C Level...
Matt Davies
- Sep 24, 2021
- 1 min
Live Interview: Sustaining brand essence
I'm honoured to have been invited to be interviewed live on instagram by CMS Nigeria 🇳🇬. I'll be put through my paces by Aizehi Itua...
Matt Davies
- Aug 27, 2021
- 3 min
The one slide Brand Strategy
Building brand’s is hard work. Your “brand” consists of the meaning people attach to you and your offer. “Branding” is the attempt to...
Matt Davies
- Aug 5, 2021
- 5 min
Branding and Employer Value Proposition
I’ve found in my work as a brand consultant that the concept of branding is being taken up by businesses and applied to areas which...
Matt Davies
- Jul 22, 2021
- 1 min
Podcast Episode: The EXPERIENCE ECONOMY
As many of you will know, I run a little Podcast called "JustBranding" with Australian conspirator Jacob Cass. The benefit of running...
Matt Davies
- Jun 25, 2021
- 1 min
Event: Brand Building Strategies
Running a start-up or scale-up? Thinking about what you need to do to build a brand that resonates with customers, investors, and new...
Matt Davies
- Jun 22, 2021
- 4 min
Book review/recommendation: The Culture Map
For all of those business leaders out there looking to navigate global management dynamics I can do no better than to recommend the...
Matt Davies
- Jun 10, 2021
- 11 min
20 tips on facilitating brand workshops
I’ve found that my workshops are at the heart of my success as a brand consultant. How do you engage, thrill and inspire people to...
Matt Davies
- May 20, 2021
- 1 min
Storyategy - Book Review + Video
"It’s been my best read of 2021 so far and did notdisappoint, so I highly recommendgetting yourselfa copy" Wow! Many thanks to Andrew...
![Brands and AI - I'm published in [Branders] Magazine](https://static.wixstatic.com/media/4ca53d_7b89ef4d15014e2c96ce36210260e61a~mv2.png/v1/fill/w_514,h_386,fp_0.50_0.50,enc_auto/4ca53d_7b89ef4d15014e2c96ce36210260e61a~mv2.png)
Matt Davies
- May 7, 2021
- 2 min
Brands and AI - I'm published in [Branders] Magazine
I’m thrilled to have had an article published in the latest issue (#21) of the global branding magazine [Branders]. This edition is all...
Matt Davies
- Apr 12, 2021
- 8 min
Brand behaviours. How to live your brand purpose and values
When I say things like “Purpose” and “Values” I can almost imagine the sigh of exasperation that some of my readers will be exhaling. To...