One of the biggest brand strategy questions that you can ask your leadership team is: Why does our brand exist? Have a think about this. Have a good hard thi...

Do you want to communicate better? As a leader? As a brand? As a business? Stories are the basis of how we effectively communicate. They are how we make sens...

Are you a leader who works in an organisation that employs more than 50 people? Are people looking to you for inspiration? Do you need to lead your people th...

As a brand and business leader, the chances are you have made some short term changes to your business to deal with the initial shock wave of the Corona cris...

Since the outbreak of the Corona virus has put most of the world into lock-down, I know that businesses are in real pain. We will get through it and bounce b...

Are you a business leader who wants some direction, inspiration and clarity in these difficult times? Take a deep breath and join us on Mon, March 30th at 4p...

I know a lot of leaders and business owners are in complete panic mode right now. Their businesses are being pulled out from under them. Their brands are suf...

With the Coronavirus pandemic on the loose and causing havoc, many of us are hunkering down and working from home. Flights are not taking off. Countries and ...

It's rare you come across established companies that simply offer an audience one single thing. As they grow they usually extend their offerings. However, as...

Major changes are not normally undertaken by us unless we are challenged. We tend to like routine and what we know. We don’t like uncertainty. Usually, we al...

Having worked in branding for some years now I’ve found it very helpful to work with my clients on their positioning statements - also known as Value Proposi...

I have an exciting announcement for you. Booking for my two-part, hands-on masterclass which will teach you the building blocks, strategies, ideas & tools fo...

There are loads of things to think about when building a brand. Sometimes it can get complicated. Overwhelming even. In a world of hustle-and-bustle, there a...

Design is good for business. It creates value (both within and without), unity, efficiency, and therefore profits. It provides ways of thinking to take peopl...

What are you up to this coming Thursday (28th November)? Whatever is in the diary - cancel it - and book onto Cooper Parry's next CPHub event "Rebelution". ...

Change is everywhere. Brexit. Elections. Society. The economy. Digitalisation. Transformation. Robotics. Automation. Technology. Your people. Your customers....

Culture in modern business is everything. With a choice of places to work, top talent is now demanding workplaces which fit with their lifestyle. Millennials...

Most leadership teams realise that to make any change happen people need to understand what that change is and why it matters to them. Why should they get on...

A ‘Purpose Statement’. A crisply defined reason why you do what we do. Is it just a fluffy ‘nice to have’? I think not. Why? Because without defining a brand...

There is a disconnect. As a brand consultant, one of the main things I find is a disengagement between the employees of an organisation and an organisations ...