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The Global Brand Strategy
I’m often asked about how brands should plan for international growth. It's always a tricky question to answer because every industry and...

Matt Davies
Oct 31, 20227 min read


I'm a business mentor for help to grow
Are you a business owner in the UK? Then this might be of interest. I'm excited to announce I've been given the honour of being a mentor...

Matt Davies
Sep 23, 20221 min read


Workshop rules - create a collaborative atmosphere
Workshops are magical things. They help extract ideas from inside peoples heads. They cause participants to frame their thoughts, build...

Matt Davies
Sep 6, 20222 min read


Brand Strategy - discovering the now. Defining the next.
I was recently asked about how I go about helping my clients. I replied that in a nutshell I help them discover the now and define the...

Matt Davies
Aug 8, 20224 min read


Review - Level C Brand Masterclass III - Brand Architect
Personal growth, self development and constant learning are so important. Athletes train 95% of their time and perform 5% of their time....

Matt Davies
Jun 9, 20228 min read


Problem framing & the elevator problem
The problem with problems Customer problems, process problems, sales problems, marketing problems, operational problems, finance...

Matt Davies
May 26, 20223 min read


Customer interviews - unearthing brand insights
When was the last time someone from your organisation had a simple conversation with a customer - to ask them for their views and obtain...

Matt Davies
Apr 26, 20224 min read


Brand authenticity - the only option for the modern business
Modern businesses need to be true. In today’s information rich world brands can no longer afford not to be authentic. The more online and...

Matt Davies
Mar 11, 20223 min read


Niche offering vs Broad offering
Recently I’ve been working on a massively challenging project. A 100 year old global company, operating in the B2B space which has...

Matt Davies
Feb 14, 20223 min read


Why storytelling & the monomyth is essential for brand building
I define brand as “the meaning people attach to you and your offer”. Branding is the “management of meaning”. But how can we best do...

Matt Davies
Dec 17, 20215 min read


I'm a TOP 50 ADVISOR - for the 3rd time!
I'm truly taken aback! I am so delighted and humbled to announce that after another stellar business year I've been awarded the accolade...

Matt Davies
Nov 9, 20211 min read


Mapping the Brand Experience
Branding is not marketing. It is much bigger and more important than simply a logo and some fonts. As I often say, “branding is the...

Matt Davies
Sep 29, 20216 min read


Level C Artisan workshop with Marty Neumeier
I'm absolutely thrilled to announce that I'm leading a Level C Artisan Workshop alongside the one and only, Marty Neumeier. Level C Level...

Matt Davies
Sep 24, 20212 min read


Live Interview: Sustaining brand essence
I'm honoured to have been invited to be interviewed live on instagram by CMS Nigeria 🇳🇬. I'll be put through my paces by Aizehi Itua...

Matt Davies
Sep 24, 20211 min read


The one slide Brand Strategy
Building brand’s is hard work. Your “brand” consists of the meaning people attach to you and your offer. “Branding” is the attempt to...

Matt Davies
Aug 27, 20213 min read


Branding and Employer Value Proposition
I’ve found in my work as a brand consultant that the concept of branding is being taken up by businesses and applied to areas which...

Matt Davies
Aug 5, 20215 min read


Podcast Episode: The EXPERIENCE ECONOMY
As many of you will know, I run a little Podcast called "JustBranding" with Australian conspirator Jacob Cass. The benefit of running...

Matt Davies
Jul 22, 20211 min read


Event: Brand Building Strategies
Running a start-up or scale-up? Thinking about what you need to do to build a brand that resonates with customers, investors, and new...

Matt Davies
Jun 25, 20211 min read


Book review/recommendation: The Culture Map
For all of those business leaders out there looking to navigate global management dynamics I can do no better than to recommend the...

Matt Davies
Jun 22, 20214 min read


20 tips on facilitating brand workshops
I’ve found that my workshops are at the heart of my success as a brand consultant. How do you engage, thrill and inspire people to...

Matt Davies
Jun 10, 202111 min read
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