10 questions to ask your customers right now
The meaning that your customers have about you and your offering is crucial to surviving these difficult times. Branding is the...
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Matt Davies
- Sep 30, 2020
- 1 min
BrandUP Live: Brand Purpose with Adam Roberts
Having a "brand purpose" has got a bad rap in some circles. It's seen as a "fluffy" meaningless idea. But is it? If you happen to have an...
Matt Davies
- Sep 24, 2020
- 2 min
I'm interviewed by the BBC about Uncle Ben's Rice
Many thanks to the BBC for the interview today. I appeared on BBC Radio Ulster alongside Forbes Reporter Isabel Togoh to be interviewed...
Matt Davies
- Aug 26, 2020
- 3 min
5 reasons to focus on customers not competitors
Amazon are doing ok, aren't they? Apparently, despite Covid, Amazon doubled its net profit year over year from $2.6 billion at this time...
Matt Davies
- Aug 6, 2020
- 4 min
Is your competition the competition?
Do you really know your competition? One thing I notice often in my work is a huge misunderstanding around a brand’s competition....
Matt Davies
- Jul 23, 2020
- 3 min
Six Matt Davies Videos 🎬 on Brand Strategy
It's been a busy few months and somehow I keep getting asked to be involved in live talks, webinars and interviews. I thought I'd collate...
Matt Davies
- Jul 7, 2020
- 2 min
Book recommendation: Shoe Dog by Phil Knight
I don't often do book recommendations (maybe I should do more?) but I've just finished the brilliant book "SHOE-DOG" and I have to tell...
Matt Davies
- Jul 1, 2020
- 5 min
22 Points of Brand Definition
Why define your brand? As many people who read my content will know, I don’t talk about “brand” from the perspective of it being a logo...
Matt Davies
- Jun 18, 2020
- 5 min
Do you have an 'Execution Gap' - The Case For Brand Alignment
Be honest. Do you sometimes find that: 👉 Internally, people are not engaged and are pulling in different directions? 👉 It’s difficult...
Matt Davies
- Jun 8, 2020
- 5 min
Align your leadership behind a clear post-lockdown story
So lockdown is coming to an end. We are heading back to the 'new normal'. Customers are beginning to venture out. Suppliers are getting...
Matt Davies
- May 22, 2020
- 2 min
How to use 'Brand Purpose Statements'
One of the biggest brand strategy questions that you can ask your leadership team is: Why does our brand exist? Have a think about this....
Matt Davies
- May 15, 2020
- 2 min
The Transformational Story - 3 Part Course with Tim Elliott
Do you want to communicate better? As a leader? As a brand? As a business? Stories are the basis of how we effectively communicate. They...
Matt Davies
- Apr 27, 2020
- 1 min
Storytelling workshops - The Surgery partnership
Are you a leader who works in an organisation that employs more than 50 people? Are people looking to you for inspiration? Do you need to...
Matt Davies
- Apr 9, 2020
- 7 min
Pivot. How to use design thinking to keep relevant
As a brand and business leader, the chances are you have made some short term changes to your business to deal with the initial shock...
Matt Davies
- Apr 1, 2020
- 2 min
3 videos to help your brand navigate these difficult times
Since the outbreak of the Corona virus has put most of the world into lock-down, I know that businesses are in real pain. We will get...
Matt Davies
- Mar 25, 2020
- 1 min
Brand Leadership in Uncertain Times - FREE WEBINAR
Are you a business leader who wants some direction, inspiration and clarity in these difficult times? Take a deep breath and join us on...
Matt Davies
- Mar 23, 2020
- 2 min
I want to help you. Free offer of support.
I know a lot of leaders and business owners are in complete panic mode right now. Their businesses are being pulled out from under them....
Matt Davies
- Mar 16, 2020
- 4 min
6 Tips for Online Workshop Facilitation
With the Coronavirus pandemic on the loose and causing havoc, many of us are hunkering down and working from home. Flights are not taking...
Matt Davies
- Mar 6, 2020
- 3 min
Models to manage your Brand Portfolio
It's rare you come across established companies that simply offer an audience one single thing. As they grow they usually extend their...
Matt Davies
- Feb 18, 2020
- 4 min
Understanding Change Reaction with the Change Curve
Major changes are not normally undertaken by us unless we are challenged. We tend to like routine and what we know. We don’t like...
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