Leadership

How to Get strategy to stick - 4 ways

Well-meaning strategies by leadership teams often flop. They somehow fall by the wayside. So that - in effect - they are of no effect. Do...

Why businesses should look beyond the numbers.

Numbers. Data. Metrics. Yep - all great. But I believe that businesses today are too focused and shackled to the numbers. Credit:...

Speaking: Metronome Spark Confetti Roadshow

I'm excited to announce that on the 1st of March I'll be speaking at Nottingham's Metronome for Nottingham Trent University at the Spark...

The 7 benefits of defining a 'brand story'

Stories help us make sense of the world. It's the same for us personally and when we look to purchase products or services. Consumers...

Now available for consultancy

I'm on the hunt for clients who want to stand out and be more meaningful. Do you find it difficult to STAND OUT? Do you feel that...

Rebranding - the SWAT team approach

Towards the latter stages of the branding process you will know who you are and why you exist. You will also know how you are going to...

Six thinking hats - The power of parallel thinking

Have you ever been in a room where everybody is arguing and you are getting nowhere fast? It happens all the time. The problem with...

12 tips on public speaking

Speaking in front of people. It looks so easy. But it can be so difficult. I was recently asked to put together some thoughts on how to...

Book Launch - Storyategy

It's been just under six months in the writing, copy-setting and proofing but it's finally happened. My new book has finally been...

Focus on your brand audience

Photo by Cory Schadt on Unsplash Without a focus on who your audience is any marketing or branding is destined to fail. Customers create...

Start with Why

I am a believer that "branding" needs to be undertaken from the inside out. It should not be viewed as the cloths a business wears....

How to get a leadership team to agree

Leaders like to lead Over the years I have seen the inside of many boardrooms and worked with marketing teams of all shapes and sizes....