"It’s been my best read of 2021 so far and did notdisappoint, so I highly recommendgetting yourselfa copy" Wow! Many thanks to Andrew...

I’m thrilled to have had an article published in the latest issue (#21) of the global branding magazine [Branders]. This edition is all...

When I say things like “Purpose” and “Values” I can almost imagine the sigh of exasperation that some of my readers will be exhaling. To...

Noise. It’s everywhere. And one thing the world does not need is more of it. Brands compete against noise. Noise in the marketplace....

At the heart of brand strategy is “purpose”. Perhaps at the start of anything worth doing there will always be a purpose. A reason. A...

The other week I had the privilege of being interviewed by Sean Cuddihy 🇺🇸 for the Room 9 Podcast. It's truly humbling to feature...

I often hear the expression in business circles that “branding is fluff”. It’s often said because you can’t easily pin down investment in...

2020. Flip! What a year! One thing I’ve tried to do though is to continue to blog through it all. At the start (BC - the time Before...

How will brands win in 2021? I was asked this recently and here was my response - what do you think? It looks like 2021 is going to be a...

A few weeks ago I was privileged to be interviewed by the brilliant ŁUKASZ MURAWSKI for the Polish magazine Marketer+ and Wyższa Szkoła...

I'm always advising my clients to get a better understanding of their customers. We have to if we are going to remain relevant. We need...

Me? Speak for 20 mins on brand? Is that possible?! It turns out it is. I had lots of fun being interviewed by Liam Quinn of Reach...

How do you create a deeper connection with your customers so they value you, see you as being relevant and keep buying from you - even in...

The meaning that your customers have about you and your offering is crucial to surviving these difficult times. Branding is the...

Having a "brand purpose" has got a bad rap in some circles. It's seen as a "fluffy" meaningless idea. But is it? If you happen to have an...

Many thanks to the BBC for the interview today. I appeared on BBC Radio Ulster alongside Forbes Reporter Isabel Togoh to be interviewed...

Amazon are doing ok, aren't they? Apparently, despite Covid, Amazon doubled its net profit year over year from $2.6 billion at this time...

Do you really know your competition? One thing I notice often in my work is a huge misunderstanding around a brand’s competition....

It's been a busy few months and somehow I keep getting asked to be involved in live talks, webinars and interviews. I thought I'd collate...

I don't often do book recommendations (maybe I should do more?) but I've just finished the brilliant book "SHOE-DOG" and I have to tell...