Culture - connecting brands to employees
A business’ culture is the collective behaviours, customs & beliefs, of its people. Put simply its “the way we do things around here”....
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Matt Davies
- Mar 24
- 6 min
The Law of Prägnanz
When building a business and brand one of the hardest things to do is to keep things simple. The Law of Prägnanz and also known as the...
Matt Davies
- Feb 24
- 6 min
How to be a better facilitator
In this world of AI, robots and automation human to human communication is becoming a lost art. We sit at our desks, at home, glued to a...
Matt Davies
- Jan 6
- 1 min
Most popular posts of 2022
According to my website tracking software, last year my website surprisingly saw nearly 30,000 visitors hit the site and read my content....
Matt Davies
- Sep 9, 2022
- 1 min
Book Recommendation: The Innovators Handbook
Hi folks. You know I love a good book. Especially well designed, inspirational and thought provoking ones. Well I’ve got a good one for...
Matt Davies
- Sep 6, 2022
- 2 min
Workshop rules - create a collaborative atmosphere
Workshops are magical things. They help extract ideas from inside peoples heads. They cause participants to frame their thoughts, build...
Matt Davies
- May 26, 2022
- 3 min
Problem framing & the elevator problem
The problem with problems Customer problems, process problems, sales problems, marketing problems, operational problems, finance...
Matt Davies
- May 4, 2022
- 1 min
Branding & Tech - Branderz Magazine
I was excited to contribute to global magazine Branderz in their latest Special edition (no. 26): "Branding & Tech: Digital Currencies &...
Matt Davies
- Feb 18, 2022
- 2 min
Book recommendation - “Brand Naming”
“Brand Naming” is a super book by the brilliant Rob Meyerson. It literally has everything (and I mean everything!) you need to know about...
Matt Davies
- Nov 29, 2021
- 4 min
Questions about using archetypes in branding.
As many people will know who read my content, I'm a huge fan of using archetypes in my work. What are archetypes? They are patterns of...
Matt Davies
- Nov 16, 2021
- 2 min
Just Branding - Best of Season 2 out now
I do feel very fortunate. Every few weeks myself and my co-host of the JUST Branding Podcast, the notorious Australian 🇦🇺 Jacob Cass,...
Matt Davies
- Sep 29, 2021
- 6 min
Mapping the Brand Experience
Branding is not marketing. It is much bigger and more important than simply a logo and some fonts. As I often say, “branding is the...
Matt Davies
- Sep 24, 2021
- 2 min
Level C Artisan workshop with Marty Neumeier
I'm absolutely thrilled to announce that I'm leading a Level C Artisan Workshop alongside the one and only, Marty Neumeier. Level C Level...
Matt Davies
- Aug 5, 2021
- 5 min
Branding and Employer Value Proposition
I’ve found in my work as a brand consultant that the concept of branding is being taken up by businesses and applied to areas which...
Matt Davies
- Jun 22, 2021
- 4 min
Book review/recommendation: The Culture Map
For all of those business leaders out there looking to navigate global management dynamics I can do no better than to recommend the...
Matt Davies
- Jun 10, 2021
- 11 min
20 tips on facilitating brand workshops
I’ve found that my workshops are at the heart of my success as a brand consultant. How do you engage, thrill and inspire people to...
Matt Davies
- Jun 5, 2021
- 3 min
5 Step Technique for Producing Ideas
Are you in need an idea? Coming up with ideas in any field is sometimes hard. In business and in brand strategy, great ideas are always...
Matt Davies
- Apr 13, 2021
- 2 min
COMET - A framework to help Global Brands assess and create value
I always like to learn about new and helpful tools and methods that I can bring to my work. Recently I’ve been reading the excellent book...
Matt Davies
- Dec 18, 2020
- 4 min
My Most Popular Posts of 2020
2020. Flip! What a year! One thing I’ve tried to do though is to continue to blog through it all. At the start (BC - the time Before...
Matt Davies
- Dec 11, 2020
- 1 min
Let's talk brand - full interview for Marketer+ & WSB University Gdansk
A few weeks ago I was privileged to be interviewed by the brilliant ŁUKASZ MURAWSKI for the Polish magazine Marketer+ and Wyższa Szkoła...
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