Insights & the sweet spot of brand positioning
In my work as a brand strategist and business consultant, I have one passionate mission - to help leadership teams truly listen to their...
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Matt Davies
- Jul 24
- 6 min
The Power of Assumption Flipping
In today's fiercely competitive business landscape, standing out is not just an option; it's a flipping necessity ('scuse the pun!). As a...
Matt Davies
- Jul 20
- 2 min
Video: Rebels and Rulers: How to use archetypes in your brand positioning
How do you show up for your audience? 🤔 Like, how does your brand speak? How does it dress? What kind of experiences do you audiences...
Matt Davies
- Jun 21
- 4 min
BrandOps Framework™ - Operationalising your Brand Strategy
So you have your purpose, vision, mission, values and big idea all set. Your leadership team and people are excited, aligned and...
Matt Davies
- Apr 13
- 5 min
Culture - connecting brands to employees
A business’ culture is the collective behaviours, customs & beliefs, of its people. Put simply its “the way we do things around here”....
Matt Davies
- Mar 24
- 6 min
The Law of Prägnanz
When building a business and brand one of the hardest things to do is to keep things simple. The Law of Prägnanz and also known as the...
Matt Davies
- Feb 24
- 6 min
How to be a better facilitator
In this world of AI, robots and automation human to human communication is becoming a lost art. We sit at our desks, at home, glued to a...
Matt Davies
- Jan 6
- 1 min
Most popular posts of 2022
According to my website tracking software, last year my website surprisingly saw nearly 30,000 visitors hit the site and read my content....
Matt Davies
- Sep 9, 2022
- 1 min
Book Recommendation: The Innovators Handbook
Hi folks. You know I love a good book. Especially well designed, inspirational and thought provoking ones. Well I’ve got a good one for...
Matt Davies
- Sep 6, 2022
- 2 min
Workshop rules - create a collaborative atmosphere
Workshops are magical things. They help extract ideas from inside peoples heads. They cause participants to frame their thoughts, build...
Matt Davies
- May 26, 2022
- 3 min
Problem framing & the elevator problem
The problem with problems Customer problems, process problems, sales problems, marketing problems, operational problems, finance...
Matt Davies
- May 4, 2022
- 1 min
Branding & Tech - Branderz Magazine
I was excited to contribute to global magazine Branderz in their latest Special edition (no. 26): "Branding & Tech: Digital Currencies &...
Matt Davies
- Feb 18, 2022
- 2 min
Book recommendation - “Brand Naming”
“Brand Naming” is a super book by the brilliant Rob Meyerson. It literally has everything (and I mean everything!) you need to know about...
Matt Davies
- Nov 29, 2021
- 4 min
Questions about using archetypes in branding.
As many people will know who read my content, I'm a huge fan of using archetypes in my work. What are archetypes? They are patterns of...
Matt Davies
- Nov 16, 2021
- 2 min
Just Branding - Best of Season 2 out now
I do feel very fortunate. Every few weeks myself and my co-host of the JUST Branding Podcast, the notorious Australian 🇦🇺 Jacob Cass,...
Matt Davies
- Sep 29, 2021
- 6 min
Mapping the Brand Experience
Branding is not marketing. It is much bigger and more important than simply a logo and some fonts. As I often say, “branding is the...
Matt Davies
- Sep 24, 2021
- 2 min
Level C Artisan workshop with Marty Neumeier
I'm absolutely thrilled to announce that I'm leading a Level C Artisan Workshop alongside the one and only, Marty Neumeier. Level C Level...
Matt Davies
- Aug 5, 2021
- 5 min
Branding and Employer Value Proposition
I’ve found in my work as a brand consultant that the concept of branding is being taken up by businesses and applied to areas which...
Matt Davies
- Jun 22, 2021
- 4 min
Book review/recommendation: The Culture Map
For all of those business leaders out there looking to navigate global management dynamics I can do no better than to recommend the...
Matt Davies
- Jun 10, 2021
- 11 min
20 tips on facilitating brand workshops
I’ve found that my workshops are at the heart of my success as a brand consultant. How do you engage, thrill and inspire people to...
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