With the Coronavirus pandemic on the loose and causing havoc, many of us are hunkering down and working from home. Flights are not taking off. Countries and ...

It's rare you come across established companies that simply offer an audience one single thing. As they grow they usually extend their offerings. However, as...

Major changes are not normally undertaken by us unless we are challenged. We tend to like routine and what we know. We don’t like uncertainty. Usually, we al...

Having worked in branding for some years now I’ve found it very helpful to work with my clients on their positioning statements - also known as Value Proposi...

This one's a bit of a different post than my usual. But it's good to mix things up every once in a while and I hope it will add value to you. Books can chang...

I have an exciting announcement for you. Booking for my two-part, hands-on masterclass which will teach you the building blocks, strategies, ideas & tools fo...

Branding is the management of meaning. That meaning exists in the hearts and minds of your customers… AND your staff. Your employees will have a huge impact ...

There are loads of things to think about when building a brand. Sometimes it can get complicated. Overwhelming even. In a world of hustle-and-bustle, there a...

Culture in modern business is everything. With a choice of places to work, top talent is now demanding workplaces which fit with their lifestyle. Millennials...

There is a disconnect. As a brand consultant, one of the main things I find is a disengagement between the employees of an organisation and an organisations ...

I'm often called into businesses to help breathe new life into a brand. The first stage of any project like this requires listening. It requires proper disco...

Depending on the size of a business it typically takes a good 6-18 months to build a successful brand strategy. Right? Wrong. This is old school thinking bas...

To win you must smash the competition. This is the basic thinking of most modern businesses. They compete with other brands in their category. They see their...

Ok, so you want to grow your business. You have ambition. A target. The pressure to show progress. I get it. And I'll share how you can do that in a moment. ...

A motto represents a brand to the brand's audience. It's everything the brand wants us to understand boiled down into a beautiful and crisp saying. Examples:...

I'm excited to announce I've completed a Podcast with with the amazing Tobias Dahlberg from Helsinki, Finland. Last week he interviewed me about my book 'Sto...

Most of us stop asking “why” after the age of 4. But maybe the four year olds have it right. Maybe we need to ask “why” more often. Why? It's probably the mo...

In this post we're going to go way back into the mists of time. For thousands of years speakers, politicians and writers have used patterns of language to pe...

Have you ever been in a room where everybody is arguing and you are getting nowhere fast? It happens all the time. The problem with argument Argument is an i...

Speaking in front of people. It looks so easy. But it can be so difficult. I was recently asked to put together some thoughts on how to approach public speak...