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Mapping the Brand Experience
Branding is not marketing. It is much bigger and more important than simply a logo and some fonts. As I often say, “branding is the...

Matt Davies
Sep 29, 20216 min read


Level C Artisan workshop with Marty Neumeier
I'm absolutely thrilled to announce that I'm leading a Level C Artisan Workshop alongside the one and only, Marty Neumeier. Level C Level...

Matt Davies
Sep 24, 20212 min read


Branding and Employer Value Proposition
I’ve found in my work as a brand consultant that the concept of branding is being taken up by businesses and applied to areas which...

Matt Davies
Aug 5, 20215 min read


Book review/recommendation: The Culture Map
For all of those business leaders out there looking to navigate global management dynamics I can do no better than to recommend the...

Matt Davies
Jun 22, 20214 min read


20 tips on facilitating brand workshops
I’ve found that my workshops are at the heart of my success as a brand consultant. How do you engage, thrill and inspire people to...

Matt Davies
Jun 10, 202111 min read


5 Step Technique for Producing Ideas
Are you in need an idea? Coming up with ideas in any field is sometimes hard. In business and in brand strategy, great ideas are always...

Matt Davies
Jun 5, 20213 min read


COMET - A framework to help Global Brands assess and create value
I always like to learn about new and helpful tools and methods that I can bring to my work. Recently I’ve been reading the excellent book...

Matt Davies
Apr 13, 20212 min read


My Most Popular Posts of 2020
2020. Flip! What a year! One thing I’ve tried to do though is to continue to blog through it all. At the start (BC - the time Before...

Matt Davies
Dec 18, 20204 min read


Let's talk brand - full interview for Marketer+ & WSB University Gdansk
A few weeks ago I was privileged to be interviewed by the brilliant ŁUKASZ MURAWSKI for the Polish magazine Marketer+ and Wyższa Szkoła...

Matt Davies
Dec 11, 20201 min read


Review - Marty Neumeier's Brand Masterclass 2
Most people who know me know that I’m a huge fan of personal development and self-improvement (and there is always a lot to improve). If...

Matt Davies
Dec 10, 20206 min read


The 16 Basic Human Desires - An Introduction
I'm always advising my clients to get a better understanding of their customers. We have to if we are going to remain relevant. We need...

Matt Davies
Nov 30, 20204 min read


An armful of Brand Strategy books I couldn’t do without
Anyone who knows me knows I love books and self-development. It's so important to keep your mind-expanding and continually improving how...

Matt Davies
Oct 15, 20204 min read


Review of Marty Neumeier’s METASKILLS challenge
How do you develop the skills of ‘feeling’, ’seeing’ ‘dreaming’, ‘making’ ‘learning’? How do you stretch your mind so that it can add...

Matt Davies
Sep 21, 202012 min read


22 Points of Brand Definition
Why define your brand? As many people who read my content will know, I don’t talk about “brand” from the perspective of it being a logo...

Matt Davies
Jul 1, 20205 min read


6 Tips for Online Workshop Facilitation
With the Coronavirus pandemic on the loose and causing havoc, many of us are hunkering down and working from home. Flights are not taking...

Matt Davies
Mar 16, 20204 min read


Models to manage your Brand Portfolio
It's rare you come across established companies that simply offer an audience one single thing. As they grow they usually extend their...

Matt Davies
Mar 6, 20203 min read


Understanding Change Reaction with the Change Curve
Major changes are not normally undertaken by us unless we are challenged. We tend to like routine and what we know. We don’t like...

Matt Davies
Feb 18, 20204 min read


The ultimate proposition: The Onliness Statement
Having worked in branding for some years now I’ve found it very helpful to work with my clients on their positioning statements - also...

Matt Davies
Jan 27, 20204 min read


Top ten best business books every solo consultant should read
This one's a bit of a different post than my usual. But it's good to mix things up every once in a while and I hope it will add value to...

Matt Davies
Jan 20, 20203 min read


Brandstorm: My Nottingham Masterclass now open for bookings
I have an exciting announcement for you. Booking for my two-part, hands-on masterclass which will teach you the building blocks,...

Matt Davies
Jan 17, 20203 min read
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