5 Step Technique for Producing Ideas
Are you in need an idea? Coming up with ideas in any field is sometimes hard. In business and in brand strategy, great ideas are always...
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Matt Davies
- Apr 13, 2021
- 2 min
COMET - A framework to help Global Brands assess and create value
I always like to learn about new and helpful tools and methods that I can bring to my work. Recently I’ve been reading the excellent book...
Matt Davies
- Dec 18, 2020
- 4 min
My Most Popular Posts of 2020
2020. Flip! What a year! One thing I’ve tried to do though is to continue to blog through it all. At the start (BC - the time Before...
Matt Davies
- Dec 11, 2020
- 1 min
Let's talk brand - full interview for Marketer+ & WSB University Gdansk
A few weeks ago I was privileged to be interviewed by the brilliant ŁUKASZ MURAWSKI for the Polish magazine Marketer+ and Wyższa Szkoła...
Matt Davies
- Dec 10, 2020
- 6 min
Review - Marty Neumeier's Brand Masterclass 2
Most people who know me know that I’m a huge fan of personal development and self-improvement (and there is always a lot to improve). If...
Matt Davies
- Nov 30, 2020
- 4 min
The 16 Basic Human Desires - An Introduction
I'm always advising my clients to get a better understanding of their customers. We have to if we are going to remain relevant. We need...
Matt Davies
- Oct 15, 2020
- 4 min
An armful of Brand Strategy books I couldn’t do without
Anyone who knows me knows I love books and self-development. It's so important to keep your mind-expanding and continually improving how...
Matt Davies
- Sep 21, 2020
- 12 min
Review of Marty Neumeier’s METASKILLS challenge
How do you develop the skills of ‘feeling’, ’seeing’ ‘dreaming’, ‘making’ ‘learning’? How do you stretch your mind so that it can add...
Matt Davies
- Jul 1, 2020
- 5 min
22 Points of Brand Definition
Why define your brand? As many people who read my content will know, I don’t talk about “brand” from the perspective of it being a logo...
Matt Davies
- Mar 16, 2020
- 4 min
6 Tips for Online Workshop Facilitation
With the Coronavirus pandemic on the loose and causing havoc, many of us are hunkering down and working from home. Flights are not taking...
Matt Davies
- Mar 6, 2020
- 3 min
Models to manage your Brand Portfolio
It's rare you come across established companies that simply offer an audience one single thing. As they grow they usually extend their...
Matt Davies
- Feb 18, 2020
- 4 min
Understanding Change Reaction with the Change Curve
Major changes are not normally undertaken by us unless we are challenged. We tend to like routine and what we know. We don’t like...
Matt Davies
- Jan 27, 2020
- 4 min
The ultimate proposition: The Onliness Statement
Having worked in branding for some years now I’ve found it very helpful to work with my clients on their positioning statements - also...
Matt Davies
- Jan 20, 2020
- 3 min
Top ten best business books every solo consultant should read
This one's a bit of a different post than my usual. But it's good to mix things up every once in a while and I hope it will add value to...
Matt Davies
- Jan 17, 2020
- 3 min
Brandstorm: My Nottingham Masterclass now open for bookings
I have an exciting announcement for you. Booking for my two-part, hands-on masterclass which will teach you the building blocks,...
Matt Davies
- Jan 14, 2020
- 5 min
A tool to measure & increase employee value
Branding is the management of meaning. That meaning exists in the hearts and minds of your customers… AND your staff. Your employees will...
Matt Davies
- Jan 5, 2020
- 3 min
Get brand clarity with the Brand Strategy Triangle
There are loads of things to think about when building a brand. Sometimes it can get complicated. Overwhelming even. In a world of...
Matt Davies
- Oct 16, 2019
- 7 min
5 Steps to designing a company culture programme
Culture in modern business is everything. With a choice of places to work, top talent is now demanding workplaces which fit with their...
Matt Davies
- Aug 27, 2019
- 6 min
Do brands really live their values? This tool helps them do so.
There is a disconnect. As a brand consultant, one of the main things I find is a disengagement between the employees of an organisation...
Matt Davies
- Jun 28, 2019
- 3 min
7 things to do to discover where your brand is at
I'm often called into businesses to help breathe new life into a brand. The first stage of any project like this requires listening. It...
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