How to re-brand in 6 weeks - not 6 months - with Agile Strategy
Depending on the size of a business it typically takes a good 6-18 months to build a successful brand strategy. Right? Wrong. This is old...
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Matt Davies
- May 10, 2019
- 2 min
Blue Ocean Strategy - Make competition irrelevant
To win you must smash the competition. This is the basic thinking of most modern businesses. They compete with other brands in their...
Matt Davies
- May 2, 2019
- 4 min
Branding & Growth Strategy
Ok, so you want to grow your business. You have ambition. A target. The pressure to show progress. I get it. And I'll share how you can...
Matt Davies
- Apr 18, 2019
- 1 min
Brand Motto
A motto represents a brand to the brand's audience. It's everything the brand wants us to understand boiled down into a beautiful and...
Matt Davies
- Feb 18, 2019
- 1 min
Extraordinary Podcast
I'm excited to announce I've completed a Podcast with with the amazing Tobias Dahlberg from Helsinki, Finland. Last week he interviewed...
Matt Davies
- Jan 11, 2019
- 2 min
The Five Whys - Identify problems fast
Most of us stop asking “why” after the age of 4. But maybe the four year olds have it right. Maybe we need to ask “why” more often. Why?...
Matt Davies
- Aug 30, 2018
- 4 min
Rhetoric: What designers can learn
In this post we're going to go way back into the mists of time. For thousands of years speakers, politicians and writers have used...
Matt Davies
- Aug 16, 2018
- 5 min
Six thinking hats - The power of parallel thinking
Have you ever been in a room where everybody is arguing and you are getting nowhere fast? It happens all the time. The problem with...
Matt Davies
- Jul 26, 2018
- 5 min
12 tips on public speaking
Speaking in front of people. It looks so easy. But it can be so difficult. I was recently asked to put together some thoughts on how to...
Matt Davies
- Jun 28, 2018
- 3 min
Give your creative ideas away
Back in our school days we learnt to hide our answers from the kid sitting next to us. We'd put our arm over our papers and glare at any...
Matt Davies
- Jun 18, 2018
- 2 min
Book Launch - Storyategy
It's been just under six months in the writing, copy-setting and proofing but it's finally happened. My new book has finally been...
Matt Davies
- Jun 2, 2018
- 1 min
My new book - coming soon
I'm excited to announce that my new book, Storyategy, will be available to buy in the next few weeks. Meaning matters. It's why consumers...
Matt Davies
- May 17, 2018
- 4 min
You must create a brand strategy
Let's start with a metaphorical cliché. With no map the traveller is likely to wander off track. As you ask your colleagues and customers...
Matt Davies
- Mar 22, 2018
- 4 min
Add Meaning With Brand Archetypes
How can I get the work my team produces to communicate better? How do you add more meaning to your creative work? How can you connect on...
Matt Davies
- Feb 22, 2018
- 2 min
Tool: Maslow's Hierarchy of Needs
Ever heard the expression "First world problems"? Usually applied to a frustration around an aspect of comfort or luxury. We use this to...
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