Case Studies
Track record
brand leadership examples
Every project I take on has one goal: help leadership create alignment and clarity that leads to action. Whether it’s rallying leadership, sharpening positioning, launching a new vision or uniting teams after change, I work closely with organisations to create strategies that stick - and deliver results. Here are some examples of how that looks in practice.
Case Studies
Acquisitions left global energy analytics provider Montel fragmented and confusing for customers.
Over 12 months I worked with the CEO and leadership to align culture, brand, and customer experience.
Outcome: a unified strategy and rallying cry - “Energy Intelligence. Human Touch.” that led to growth and efficiencies across the business and its portfolio.
I interviewed customers and partners to uncover fresh insights, which contributed to shaping a strategy with leadership.
I helped to communicate this through three 'road shows' to various teams and also continue to help with the facilitation of leadership off-sites to see the strategy through.
Result: a customer-led growth plan delivering consistent 3% year-on-year gains - and an eight-year ongoing partnership.
Insights, Strategy & Comms support
Partnering with the new CEO of the Water & environmental consultancy, the UK Water Research Centre - we used Brand Leadership to shape the vision for the business and fuel growth.
My engagement lasted for 12 months and was focused on leadership vision and communication, customer insights, positioning strategy and uniting diverse teams behind a common vision - “Creating a Better Tomorrow.”
Result: renewed strategy, vision, direction, culture, and turn-over up 80% in a year.
I worked with the Chairman, CEO, and global leaders of the data lineage & governance software specilists, Solidatus to clarify complex messaging and positioning.
We then rallied their teams around this new direction and lauched this into their business. I also helped the business through a new brand identity helping to engage visual and verbal identity experts and leading training with their Marketing team.
Result: a clear, confident narrative powering faster growth and investor confidence and consistent application of a new Brand Identity.
I partnered closely with the CEO and stakeholders across major pharma companies of global Biopharma IP think tank, Interpat. I helped them sharpen their strategic positioning, narrative, communications and their big idea of “Unleashing Biopharmaceutical Innovation.”
I helped the CEO present the strategy to unite members. I then consulted on the execution of a new visual and verbal identity.
Result: a stronger, more influential global voice.
Supported the CEO and new leadership team through monthly strategy offsite sessions over 12 months. Over that period we worked on creating a brand led strategy, a 'north star' metric, positioning, culture, customer experience, communication and leadership
I also personally presented and led internal comms around the strategy across monthly town halls.
Result: a more cohesive team, sharper focus, and clear communications.
Two education trusts in Stockton in the UK were merging and needed help to align their leaders.
Working with the CEO and leadership team I supported the merger of the two groups into one new trust with a unifying vision - “Learning for Life.”
We then worked on a Trust Development roadmap together, a new name and brand identity and launched these into the trust and to the public. I've continued to support with leadership offistes and strategy support.
Result: clear identity, shared purpose, and an inspiring public launch.
At Building Framework SCAPE, I partnered with the exec team to clarify brand positioning, align portfolio brands, and strengthen culture.
Over 12 months I helped to strengthen their strategy and communications, supported a new brand identity and boost their marketing team with new ways of working.
Result: unified brand strategy, sharper marketing, and renewed confidence across the business.
Bolt Burden’s CEO wanted a bold, unifying strategy to help the firm grow.
I facilitated various leadership offsites and supported the creation and communication of the strategy under the rallying cry “Make the Magic Happen.”
Result: a strategy everyone believed in - and profits up 24% in 12 months.
"Having worked with Matt Davies for 12 months I can genuinely say I have rarely worked with such a professional, creative and results driven strategic thinker as Matt. He brings integrity and structure combined with relentless energy and enthusiasm to deliver game changing results."
Alan Baker, CEO, Goodshape
"Working with Matt was an exciting experience! It's like handing your brand to a magician who also happens to be a psychologist, storyteller, and business strategist— with the energy of a superhero!!! I can confidently say that Matt is one of the most insightful and forward-thinking professionals that I've come across and I highly recommend him."
Mary Trimithiotou, FOUNDER & MANAGING DIRECTOR, ROYAL PINE, CYPRUS
“Matt strongly contributed towards creating a shared vision for Montel which has then informed many important company initiatives. Matt gave inspiring presentations and hosted several workshops which supported Montel in being able to clearly set, measure and ultimately achieve its goals.”
Matthew Scrimshaw
Chief Commercial Officer at Montel Group
"Working with Matt has been transformative. He worked our leadership team very hard and he got real results. It’s no exaggeration to say that within two days we had our five year plan in place, a timetable for year one and most importantly real but in from everyone around the table. He then helped us to launch that plan to the wider firm to unanimous acclaim. Matt is so easy to work with, his empathy, positivity and energy is boundless, it’s a superpower. I would 100% recommend him."
Louise Dawson, Managing Partner, Bolt Burdon
"I recommend Matt unreservedly - the sheer magic he works is incredibly powerful and has set the path for a bright future !"
Louise Spellman, CEO, Spark Education Trust
"I recommend Matt Davies if you're looking for someone who can cut through complexity, energise your team, and deliver brand strategy with impact.
I recently had the pleasure of working with Matt on our EVP (Employee Value Proposition) project, where he brought an incredible level of energy, passion, and strategic clarity to the table. Matt uncovered the insights that mattered most and did so in a fun and engaging way. I really appreciated his ability to distil the noise into a clear, compelling narrative that captured our culture and who we are."
Perie Cordner, Head of Culture, Association of Chartered Certified Accountants
“Matt is beyond talented. He's smart, visionary, emphatic, and inspiring. Anybody who works with him can count themselves very lucky indeed. He's one of those people who just make you feel good about life.”
Marty Neumeier, Best Selling Author and Co-founder of Level C
"Matt is incredibly creative and enthusiastic about what he does. He helped breath real life and energy into projects I have delivered, helping me and my team to really consider and articulate the brand/tone of voice we wanted to create. This in turn ensured two key projects where engagement with our learners was crucial, landed with incredible impact with consistency in tone across all communications."
Steven Evans, Global L&D Manager, Specsavers
"The energy Matt brings into the room is unmatched. He always put 110% into everything that he does and engage all stakeholders to make sure we get the best outcome. The brands that have been generated under Matt's guidance have been constantly receiving praise and positive feedback, showing the effectiveness of his craft and methodology. If you think of anything brand-related, think of Matt!"
Neal Tantisukrit, Founder, Beameo
"All I can say is Matt is one of a kind and when he's on board he brings his whole self into whatever needs doing. Matt has a very infectious personality and he brings an abundance of experience, knowledge, positive energy and belief. The best way I can summaries the experience is... Every organisation needs a Matt Davies"
Perminder Rupr, CEO, Elipse Health
"It a real pleasure working with Matt. His ability to help you simply navigate the key essentials of branding in a compelling storytelling format are fantastic. My sessions with Matt always leave me energised, full of actionable ideas and above all are just great fun!"
Lisa Ashdown, Head of Commercial, Holland & Barret
"Matt has a unique talent for influencing change and guiding teams and organisations towards embracing a common vision. The speed at which he gets things done is remarkable. Not only is Matt highly responsive, but he manages to simplify complex issues, communicate them succinctly to stakeholders, provide fast, meaningful solutions and influence change. He is a rare breed of thought leader who not only offers insightful guidance but also actively engages in hands-on work to achieve results."
Lynn Robertson, Design Manager, ACCA
"Matt is extremely knowledgeable, a great guy and able to provide much valued new perspectives on areas for development - both marketing related and general strategic direction."
Tim Carey, Head of Design, Mace
"Matt is focussed, passionate and visionary in his work. His enthusiasm and positive attitude is contagious. With outside of the box thinking I could rely on him to go outside his role to deliver results. It was a pleasure to work with him."
Magdalena Cunnington, Corporate Strategy Manager, Capital One
"I love working with Matt, he brings energy, enthusiasm and positivity to all he does. Matt has worked with us so that we can better understand how we can serve our customers, both internal and external. Matt has provided direction and clarity in the development of our Operational strategy, which is much clearer as a result of his influence."
Chris Yates, Operations Director, Willmott Dixon
"Matt has an infectious energy and creativity which meant I always looked forward to working with him. He was unphased pitching ideas to senior leadership in my organisation and represented our best interests well in challenging inter-agency discussions."
Charlotte Iwanejk, L&D Manager, Boots