Do brands really live their values? This tool helps them do so.
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There is a disconnect. As a brand consultant, one of the main things I find is a disengagement between the employees of an organisation...
Matt Davies
- Aug 15, 2019
- 5 min
How to create brand “must-haves”
Innovation. Most companies claim they are all about it. Leaders know that they can't afford to stand still. For brands to be relevant...
Matt Davies
- Aug 5, 2019
- 2 min
Brand strategy - answering the big business questions
Brand strategists like me all have our models. We have boxes and matrixes and pyramids and triangles and pillars and canvases and so on...
Matt Davies
- Jul 31, 2019
- 1 min
I'm a Top 50 UK Brand Advisor
Wow! I've been awarded a spot in the top 50 UK advisors by the folks at Enterprise Nation in the 'Branding and Design' category. I've...
Matt Davies
- Jul 25, 2019
- 6 min
7 questions on branding & culture
Culture is the inward expression of a brand. It's how your people are set up to succeed. As customer experience is becoming more and more...
Matt Davies
- Jul 18, 2019
- 5 min
With no vision, your brand may struggle
What is it to be inspired to action? How do you motivate people? For groups of people to travel to a destination. To collectively choose...
Matt Davies
- Jul 1, 2019
- 2 min
Brand MasterClass
I'm excited to announce I'll be delivering a new Brand Masterclass for The Big House and The Creative Quarter here in Nottingham. When...
Matt Davies
- Jun 28, 2019
- 3 min
7 things to do to discover where your brand is at
I'm often called into businesses to help breathe new life into a brand. The first stage of any project like this requires listening. It...
Matt Davies
- Jun 21, 2019
- 4 min
How to create a name for your brand
Names. They are important because language defines reality. In the game of "branding" where we are seeking to manage meaning, names are a...
Matt Davies
- Jun 11, 2019
- 4 min
Design Thinking - Design with People. Not for People.
One of the most powerful business toolkits is found in the principles of "design thinking". As an old graphic designer, I'm a passionate...
Matt Davies
- Jun 2, 2019
- 2 min
Upcoming Keynote Speaking Dates
It's going to be a busy summer! It would seem public speaking on the subject of branding is in demand. I'm really excited to be the...
Matt Davies
- May 24, 2019
- 4 min
Why you need to be a character in your customer's story
The way we make sense of the world around us is through stories. Cultural stories. Religious stories. Stories our fathers and mothers...
Matt Davies
- May 18, 2019
- 2 min
How to re-brand in 6 weeks - not 6 months - with Agile Strategy
Depending on the size of a business it typically takes a good 6-18 months to build a successful brand strategy. Right? Wrong. This is old...
Matt Davies
- May 10, 2019
- 2 min
Blue Ocean Strategy - Make competition irrelevant
To win you must smash the competition. This is the basic thinking of most modern businesses. They compete with other brands in their...
Matt Davies
- May 2, 2019
- 4 min
Branding & Growth Strategy
Ok, so you want to grow your business. You have ambition. A target. The pressure to show progress. I get it. And I'll share how you can...
Matt Davies
- Apr 25, 2019
- 11 min
Five Brand Building Tips for Startups
I work with all sizes of business. Brand principles apply to them all. But start-ups are in a unique position when it comes to branding....
Matt Davies
- Apr 23, 2019
- 1 min
Branding Inside Out - Video
A few weeks back I had the honour of speaking at DisruptHR LLC on "Branding Inside Out". It was intense. Each speaker had 5 minutes and...
Matt Davies
- Apr 18, 2019
- 1 min
NTU Industry Fellowship Awarded
I’m thrilled to announce that after working with Nottingham Trent University over the last few months I’ve been invited to be an Industry...
Matt Davies
- Apr 18, 2019
- 1 min
Brand Motto
A motto represents a brand to the brand's audience. It's everything the brand wants us to understand boiled down into a beautiful and...
Matt Davies
- Apr 15, 2019
- 1 min
Podcast: I'm interviewed on Shelf Impactors™
I'm thrilled to announce the release of this Shelf Impactors™ #S2E02Podcast. Hosted by packaging expert Mark Grey of Blue Nectar Design,...
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