5 reasons to focus on customers not competitors

Updated: Aug 27, 2020

Amazon are doing ok, aren't they? Apparently, despite Covid, Amazon doubled its net profit year over year from $2.6 billion at this time in 2019 to $5.2 billion to date.


Apart from the obvious market conditions - how have they become so successful? Well, they have a "Leadership Principle" called "Customer Obsession". According to the e-commerce giant "Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers."


This principle is not simply a mantra on a wall. It is embedded in how the brand operates and customers know it. They feel it. They experience it. It's no accident. It's designed into the Amazon organisation from top to bottom and its a lesson to anyone thinking about creating their brand strategies and looking to grow their business.


Put simply, brands need to focus on who they are serving. Not simply what they are selling & who they are competing against in regards to selling that thing. We need to be customer-focused - not competition focused. This is especially the case as we ride the storm of the COVID Pandemic.


Why? Let me give you some reasons: