An armful of Brand Strategy books I couldn’t do without

Anyone who knows me knows I love books and self-development. It's so important to keep your mind-expanding and continually improving how you do things.


I've been getting lots of requests recently for recommendations of good strategy books. Obviously, there are loads out there and I'm constantly digesting them - but here's a list of the ones I've found most helpful in my work as a brand and culture strategy consultant. Some are old classics - others I've read in the last month or so. If you spot one you've not heard of before why not pop it in your Amazon basket and stretch your horizons!

If you have a book of your own that has helped you with your brand strategy work and its not on my list please do message me - I'm always on the hunt for mind-stretching ideas!


So, in no particular order, here are 13 book recommendations for anyone who is interested in brand building. Enjoy!